Tue, Mar 18, 2025
The authorities conducted the searches in relation with media advertisers allegedly indulging in price collusion to secure contracts from media companies, the sources said.
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Fri, Dec 27, 2024
Shreyas Media (a division of Aadhyasree Infotainment), India’s premier sales and marketing powerhouse, on Monday announced that it bagged exclusive advertising rights for Maha Kumbh Mela 2025, scheduled to be held from January 13 to February 26, 2025, at Prayagraj in Uttar Pradesh. It also secured rights for multiple other activities including Vending Zones, Amusement Zone and Food Court at the world’s largest spiritual congregation.
Tue, Jul 18, 2023
Record spending on advertising expected this year, Due to which events, there is a lot of advertisement More expenditure on advertisement, who benefits?
Sun, Apr 30, 2017
Ola has seen its losses widen about three times from Rs 796.11 crore in 2014-15
What truly makes this ad stand out is that it does not revolve around the 'Vicks' product or brand at all and nor does it in any way prominently push the product in the ad.
Thu, Apr 13, 2017
This has triggered off questions at the level brands are going to in using marketing tactics which have become too intrusive.
Sat, Apr 08, 2017
The lawyers of FMCG giant HUL recently argued in court that Amul's ads were guilty of disparaging frozen dessert.
Tue, Mar 28, 2017
Twitter is allowing a select group of advertisers to purchase pre-roll videos, meaning those that run prior to the publishers’ content, on Periscope streams.
The company recently announced that Instagram has surpassed 1 million active advertisers using the platform monthly.
Mon, Mar 27, 2017
The brand said that it was launching Durex Jeans and this created buzz on social media.
Thu, Mar 16, 2017
Spending on sports sponsorship by brands accounted for 11.5% of the total Indian advertising expenditure (AdEx) with was Rs 55,671 crore in 2016.
Wed, Mar 15, 2017
Apart from revealing the returns and the growth rate, the Sebi guidelines put restrictions on celebrity endorsements.
Its plans to reduce the payment cycle to sellers by 40% from 5 days to 3 days has gone well with many sellers and they seem to have buried the hatchet.
Thu, Mar 09, 2017
Chinese smartphone brand Oppo Mobiles on Tuesday bagged the sponsorship rights for the India Cricket team, one of the most sought-after advertising properties in India.
Wed, Mar 08, 2017
The fine print on the outdoor ads launched by Arvind’s Flying Machine in 2011, were supposedly the main focus of the ad promoting ‘a healthy body type’ and what got them in trouble.
One of the ad film called 'A Boy who Girls Like' was crafted to give out a special message on Women's Day.
Tue, Feb 14, 2017
The 'United by Half' campaign has been launched by the brand during Valentine's Day to start a movement of men acknowledging and celebrating women as equal partners
Ad spends in India are expected to grow by 10% in 2017 despite the slow start due to impact of demonetisation.
Aviva Life Insurance has created an insurance policy that covers couple's hearts for any ailments in the future.
Mon, Feb 13, 2017
Bata had recently taken the producers of Jolly LLB 2 to court over a dialogue in the movie which mentioned the brand.
Thu, Feb 09, 2017
Amazon was pulled up for its HTC Desire 620G Dual Sim ad, while Cleartrip was for the pre-booking of flights ad.
Tue, Feb 07, 2017
President Trump's 'Muslim Ban' has drawn the ire of the US brands which have taken to voice their opinions through their ads.
Vivek Nayer speaks on their latest 'Live Young, Live Free' campaign, apart from ad spends, competition, marketing strategy and demonetisation.
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