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Indian media, entertainment industry likely to touch Rs 4.30 lakh cr by 2026: PwC report

Indian media, entertainment industry likely to touch Rs 4.30 lakh cr by 2026: PwC report

Thu, Jun 23, 2022

TV advertising is expected to reach over Rs 43,000 crore by 2026. It will make India the fifth-largest TV advertising market globally, after the US, Japan, China and the UK.

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Meet Ekalavya Hansaj: The Brain Behind Incredibly Popular Quarterly Global And Its Brands

Meet Ekalavya Hansaj: The Brain Behind Incredibly Popular Quarterly Global And Its Brands

Mon, Dec 28, 2020

Quarterly Global is a top brand name that most high marketers, advertisers and public relations experts know very well. 

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Build customer loyalty first, profits will follow: Study

Build customer loyalty first, profits will follow: Study

Wed, Sep 04, 2019

For advertising professionals, the biggest priority for almost half of respondents (46 per cent) is to demonstrate Return on Investment (ROI) to the rest of the business. 

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WPP to spend almost $400 million to reboot world's biggest ad group

WPP to spend almost $400 million to reboot world's biggest ad group

Tue, Dec 11, 2018

On Tuesday it set out its plan to respond, three months after company veteran Read replaced founder Martin Sorrell at the head of the business. It is targeting a return to organic net sales growth in line with its peers by 2021.

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Alphabet's mobile ad revenue surges; shares jump by nearly 3%

Alphabet's mobile ad revenue surges; shares jump by nearly 3%

Fri, Oct 27, 2017

Third-quarter revenue for Alphabet, the parent company of Google, jumped 24 % to $27.8 billion, above the average analysts' estimate of $27.2 billion.

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GST impact forces advertisers to cut spends this Diwali

GST impact forces advertisers to cut spends this Diwali

Tue, Oct 17, 2017

While 40% of the ad spends during the year come during the festive period, the peak of the festive period has always been the Diwali festival which sees almost all brands spending on advertising.

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Why are advertisers looking at creating web series branded content

Why are advertisers looking at creating web series branded content

Tue, Oct 03, 2017

Branded content in India has been growing at a rapid pace of 130% to 150% annually, though at a small base.

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Facebook to provide US Congress with over 3,000 Russia-linked ads

Facebook to provide US Congress with over 3,000 Russia-linked ads

Tue, Oct 03, 2017

The moves come as the company is under pressure from multiple congressional committees that are investigating Russian interference in the 2016 election

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FMCG consumption worth $45 billion to be influenced by digital by 2020: Report

FMCG consumption worth $45 billion to be influenced by digital by 2020: Report

Wed, Sep 27, 2017

Share of digital advertising spends by FMCG companies was only 10% in 2016. This is, however, expected to grow substantially to reach 25 -30% by 2020.

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GST, demonetisation impact waning in ad industry; boost expected from festive season

GST, demonetisation impact waning in ad industry; boost expected from festive season

Wed, Sep 27, 2017

The ad growth is showing signs of a strong recovery with the onset of the festive season from mid-August.

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Why celebrities have turned the tables on brands by ending their endorsements

Why celebrities have turned the tables on brands by ending their endorsements

Sun, Sep 17, 2017

Virat Kohli took a surprising decision to choose to not renew his deal with Pepsi as he said he would not endorse any product which he would not use.

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Why Snapdeal continues to spend on advertising despite despite being up for sale

Why Snapdeal continues to spend on advertising despite despite being up for sale

Tue, Jul 25, 2017

Snapdeal has not taken its foot of the advertising peddle despite talks with several e-commerce companies for the sale of the company.

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Google takes another step to make it easier for brands to advertise in virtual reality

Google takes another step to make it easier for brands to advertise in virtual reality

Thu, Jun 29, 2017

Google took another step today to bring virtual reality to advertisers as it launched a project called Advr.

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Google puts an end to scanning Gmail accounts for targeted ads

Google puts an end to scanning Gmail accounts for targeted ads

Mon, Jun 26, 2017

Google's new update for G Suite will stop the scanning of Gmail user accounts for creating target ads. This comes as there has been growing privacy concerns over the service.

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When brands look to comedians to up the LOL factor in digital ad campaigns

When brands look to comedians to up the LOL factor in digital ad campaigns

Mon, Jun 26, 2017

Several digital advertising campaigns can now been seen featuring comedians as the star of the ad and where content plays a more important role than the branding.

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Here's how you can earn money by watching ads

Here's how you can earn money by watching ads

Wed, Jun 21, 2017

The app gives users points everytime they view a print or video ad and hear an audio ad, which can be then redeemed for money on Paytm.

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Is the mobile platform under-utilised by brands in India?

Is the mobile platform under-utilised by brands in India?

Fri, May 12, 2017

Indian consumers spend an average of 34% of their video viewing time on their mobile phones, and that is 41% for those between 18-34 years.

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Match making company Matrimony.com files draft papers for Rs 350 crore IPO

Match making company Matrimony.com files draft papers for Rs 350 crore IPO

Mon, May 08, 2017

The IPO consists of a fresh issue aggregating up to Rs 130 crore and an offer for sale of up to 3,767,254 equity shares.

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Ola's losses widens by about 3 times since previous year

Ola's losses widens by about 3 times since previous year

Sun, Apr 30, 2017

Ola has seen its losses widen about three times from Rs 796.11 crore in 2014-15

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Vicks touches the right chord with its transgender mom ad

Vicks touches the right chord with its transgender mom ad

Sun, Apr 30, 2017

What truly makes this ad stand out is that it does not revolve around the 'Vicks' product or brand at all and nor does it in any way prominently push the product in the ad.

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