When brands look to comedians to up the LOL factor in digital ad campaigns

Several digital advertising campaigns can now been seen featuring comedians as the star of the ad and where content plays a more important role than the branding.

When brands look to comedians to up the
Comedian Cyrus Sahukar in the LazyPay campaign of PayU. Photo: LazyPay India YouTube screengrab

By accepting cookies, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts.

x