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The 'United by Half' campaign has been launched by the brand during Valentine's Day to start a movement of men acknowledging and celebrating women as equal partners

United Colors of Benetton takes up women equality in its Valentine's Day campaign 

It was not long before jokes were flying on social media sites as Twitterati went crazy with memes and special James Bond puns on the ad campaign.&nbsp;

When Pierce Brosnan’s pan masala ad stirred social media   

Adidas was one of among them that took the opportunity and create this masterpiece.

When Adidas went against the odds in this ad campaign

While re-branding can be heavy on the wallets of these companies, it can also be cost the brand dearly if customers do not take to it well.&nbsp;

Are large spends on re-branding really worth it?

The SoftBank-backed company has pumped in over Rs 200 crore for the re-branding initiative, which will include a 360-degree marketing campaign ahead of the festive season.

Snapdeal spends Rs 200 crore to 'unbox' itself

Some of the popular PepsiCo campaigns that Dhoni was part of include, 'Oh yes abhi', 'Youngistaan', and 'Change the game'.

End of an era: A look back at MS Dhoni’s association with PepsiCo

Snapdeal said that the campaign will be designed to drive traffic and increase consumer awareness about its exciting festive season offers hosted by brand partners and its lakhs of sellers.

Snapdeal to spend Rs 200 crore on Diwali marketing campaign

ASCI pulled up Patanjali yet again on 10 complaints against Baba Ramdev promoted company for products such as Jeera Biscuits, Kacchi Ghani mustard oil, Kesh Kanti and Dant Kanti, among other products.

10 reasons why Patanjali ads got pulled up by ASCI yet again

Many brands today too have learnt&nbsp;the art of&nbsp;how to use humor to their benefit in their ads.

Five recent Indian ads which will surely crack you up

This is the first instance of Nike embracing the 'big is&nbsp;beautiful' concept in its communication.&nbsp;

Nike featured a plus-size model recently; here's why

Many may still remember Nirma's iconic jingle “Washing powder Nirma”. However, you will not want to remember these jingles.

Five peculiar TV ad jingles that may have got it wrong

Micromax's recent TVC called 'Angrezipanti' took on the subject of English versus speaking in your own mother tongue.

When Micromax contradicted itself through its ad campaigns

Recently it was UrbanClap that released a digital ad in support of LGBT rights.

Advertising with a cause: UrbanClap joins other Indian brands to back LGBT rights

The detergent ad showcased a woman dumping an African man into a washing machine, only to get a white Chinese guy coming out of the washing machine.

These Indian ads are no less racist than Chinese detergent TVC 

This campaign comes with the tagline “Nuts. Guts. Glory”, and can be best described as a poor attempt to attract millennials.

When Micromax went 'Nuts' over its Canvas 6 campaign

Keeping the “Indian culture” in mind Tinder has created an ad which could easily be&nbsp;mistaken to target youth in rural India.

Dating-app or matrimony-app? When Tinder goes the 'sanskari' way