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advertising campaign News
United Colors of Benetton takes up women equality in its Valentine's Day campaign
Tue, Feb 14, 2017
The 'United by Half' campaign has been launched by the brand during Valentine's Day to start a movement of men acknowledging and celebrating women as equal partners
When Pierce Brosnan’s pan masala ad stirred social media
Fri, Oct 07, 2016
It was not long before jokes were flying on social media sites as Twitterati went crazy with memes and special James Bond puns on the ad campaign.
When Adidas went against the odds in this ad campaign
Thu, Sep 15, 2016
Adidas was one of among them that took the opportunity and create this masterpiece.
Are large spends on re-branding really worth it?
Wed, Sep 14, 2016
While re-branding can be heavy on the wallets of these companies, it can also be cost the brand dearly if customers do not take to it well.
Snapdeal spends Rs 200 crore to 'unbox' itself
Mon, Sep 12, 2016
The SoftBank-backed company has pumped in over Rs 200 crore for the re-branding initiative, which will include a 360-degree marketing campaign ahead of the festive season.
End of an era: A look back at MS Dhoni’s association with PepsiCo
Mon, Aug 29, 2016
Some of the popular PepsiCo campaigns that Dhoni was part of include, 'Oh yes abhi', 'Youngistaan', and 'Change the game'.
Snapdeal to spend Rs 200 crore on Diwali marketing campaign
Tue, Aug 23, 2016
Snapdeal said that the campaign will be designed to drive traffic and increase consumer awareness about its exciting festive season offers hosted by brand partners and its lakhs of sellers.
10 reasons why Patanjali ads got pulled up by ASCI yet again
Fri, Aug 05, 2016
ASCI pulled up Patanjali yet again on 10 complaints against Baba Ramdev promoted company for products such as Jeera Biscuits, Kacchi Ghani mustard oil, Kesh Kanti and Dant Kanti, among other products.
Five recent Indian ads which will surely crack you up
Wed, Jul 27, 2016
Many brands today too have learnt the art of how to use humor to their benefit in their ads.
Nike featured a plus-size model recently; here's why
Sat, Jul 23, 2016
This is the first instance of Nike embracing the 'big is beautiful' concept in its communication.
Five peculiar TV ad jingles that may have got it wrong
Thu, Jul 14, 2016
Many may still remember Nirma's iconic jingle “Washing powder Nirma”. However, you will not want to remember these jingles.
When Micromax contradicted itself through its ad campaigns
Fri, Jul 08, 2016
Micromax's recent TVC called 'Angrezipanti' took on the subject of English versus speaking in your own mother tongue.
Advertising with a cause: UrbanClap joins other Indian brands to back LGBT rights
Fri, Jun 10, 2016
Recently it was UrbanClap that released a digital ad in support of LGBT rights.
These Indian ads are no less racist than Chinese detergent TVC
Wed, Jun 01, 2016
The detergent ad showcased a woman dumping an African man into a washing machine, only to get a white Chinese guy coming out of the washing machine.
When Micromax went 'Nuts' over its Canvas 6 campaign
Wed, May 18, 2016
This campaign comes with the tagline “Nuts. Guts. Glory”, and can be best described as a poor attempt to attract millennials.
Dating-app or matrimony-app? When Tinder goes the 'sanskari' way
Tue, May 10, 2016
Keeping the “Indian culture” in mind Tinder has created an ad which could easily be mistaken to target youth in rural India.