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Micromax

Number of active smartphone brands falls to 250 in 2023 from over 700 in 2017: Report

Number of active smartphone brands falls to 250 in 2023 from over...

Tue, Sep 26, 2023

Among the popular brands that existed in the market during the mentioned period are Microsoft Lumia, BlackBerry and LG.

Government plans to promote homegrown smartphone brands; chalks out strategy to oust Chinese mobile players from market

Government plans to promote homegrown smartphone brands; chalks o...

Mon, Aug 08, 2022

The government's intentions, if true, will give a body blow to companies like Xiaomi and Realme that have captured about 50 per cent market share in India in the sub-$150 (Rs 12,000 and below) segment, according to Counterpoint Research

Micromax In Note 2 launched in India - Check price, how to buy online, specifications and more

Micromax In Note 2 launched in India - Check price, how to buy on...

Tue, Jan 25, 2022

After making a comeback in the smartphone market last year, this is the second release in In Note series by Micromax.

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'India-made' mobile phones to become expensive by 1-2%

'India-made' mobile phones to become expensive by 1-2%

Wed, Feb 01, 2017

"This will lead to a potential one per cent increase in cost of mobile handsets. In the initial phase, the cost will be passed on to consumers as it is difficult to absorb this cost fully," Panasonic President and CEO (India and South Asia) Manish Sharma told PTI.

Micromax, Intex, Reliance Jio lose market-share to Chinese players

Micromax, Intex, Reliance Jio lose market-share to Chinese player...

Thu, Jan 26, 2017

For the first time no Indian smartphone brand featured in the top 5 list in terms of market share in the country.

Google focusing on a Rs 2100 'smartphone' for India, says Sundar Pichai

Google focusing on a Rs 2100 'smartphone' for India, sa...

Thu, Jan 05, 2017

Google had earlier failed in its endeavor to push its low priced Android One smartphones in India.

Chinese phonemaker Xiaomi crosses $1 billion revenue target in India

Chinese phonemaker Xiaomi crosses $1 billion revenue target in In...

Thu, Jan 05, 2017

China's leading smartphone maker Xiaomi has earned over $1 billion (Rs 6,800 crore) in revenue in the Indian market in 2016.

Apple's iPhone ranked most reputed mobile phone brand in Ind...

Wed, Jan 04, 2017

Samsung followed at the second more reputed mobile phone brand in India despite the Note 7's battery issue.

Indian smartphone shipments touch record high in July-September

Indian smartphone shipments touch record high in July-September

Mon, Oct 31, 2016

The Indian market gave smartphone companies a reason to cheer, with mobile phone shipments reaching record high levels in the July - September quarter.

Lenovo topples Micromax, Xiaomi gains critical mass in India

Lenovo topples Micromax, Xiaomi gains critical mass in India

Thu, Oct 27, 2016

Canalys said, "Shipments from local players Micromax, Intex and Lava all fell year on year, allowing Lenovo to move above Micromax and into second place for the first time, while Xiaomi took fourth place, more than doubling its Q2 2016 shipments. India has now clearly emerged as a growth opportunity for Xiaomi outside of its home market."

Here are 10 foreign celebs endorsing Indian brands before Pan Bahar's James Bond move

Here are 10 foreign celebs endorsing Indian brands before Pan Bah...

Mon, Oct 10, 2016

Up until Friday, October 7, little was spoken about ‘Pan Bahar Pan Masala,’ but Pierce Brosnan’s affiliation with the brand sent its publicity soaring as social media exploded with reactions to thi

Fewer Indians moved to smartphones in April-June: IDC

Fewer Indians moved to smartphones in April-June: IDC

Sat, Aug 20, 2016

Fewer Indians shifted from feature phones to smartphones in the April-June quarter.

'Market content to sell phones' is the new mantra of smartphone makers

'Market content to sell phones' is the new mantra of sm...

Wed, Jul 13, 2016

Companies are now making smartphones only to push their exclusive content. Data, as they say, is the king.

When Micromax contradicted itself through its ad campaigns

When Micromax contradicted itself through its ad campaigns

Fri, Jul 08, 2016

Micromax's recent TVC called 'Angrezipanti' took on the subject of English versus speaking in your own mother tongue.

Micromax readies itself to play Chinese whispers

Micromax readies itself to play Chinese whispers

Tue, Jun 14, 2016

India’s second largest mobile-phone maker Micromax wants to enter the Chinese market to boost its sales and global presence. A bold move.

Micromax's YU launches Yunicorn at Rs12,999 in India

Micromax's YU launches Yunicorn at Rs12,999 in India

Tue, May 31, 2016

Yu Yunicorn features a full HD IPS 5.5-inch ultra-thin bezel display with 2.5D curved glass and runs on Android 5.1 lollipop operating system - which the company is calling as "Android on steroids".

When Micromax went 'Nuts' over its Canvas 6 campaign

When Micromax went 'Nuts' over its Canvas 6 campaign

Wed, May 18, 2016

This campaign comes with the tagline “Nuts. Guts. Glory”, and can be best described as a poor attempt to attract millennials.

Indian smartphone shipments slip for 2nd consecutive quarter: IDC

Indian smartphone shipments slip for 2nd consecutive quarter: IDC

Tue, May 17, 2016

New entrant Reliance Jio with its 'Lyf' brand of smartphones cornered 7.1% share of the market.

India's smartphone market surpasses US with 23% growth

India's smartphone market surpasses US with 23% growth

Fri, Apr 29, 2016

Samsung led the India smartphone tally with 29% share.

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