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ad campaign News
Condom-makers turn to social media to catch eye-balls
Fri, Aug 18, 2017
Manforce Condoms recently announced the launch of their Achaari flavoured condoms on their Facebook page which drew a lot of peoples attention.
Uber launches TV campaign in India to take on Ola
Fri, Aug 11, 2017
Uber takes to TV for the first time to launch its campaign in India as it looks to attract more users in an increasingly tough market in the country.
Paperboat to launch Aamras for Rs 20 this summer
Tue, Apr 04, 2017
Parvesh Debuka, Marketing Head, Hector Beverages spoke to the Collin Furtado on the idea behind the campaign, tie-up with the Indian Railways, and its efforts to remain relevant in the beverage market.
How Durex got everyone talking about its new product that wasn't
Mon, Mar 27, 2017
The brand said that it was launching Durex Jeans and this created buzz on social media.
Why people fell for Durex's 'Jeans' teaser ad campaign
Fri, Mar 24, 2017
The brand had released two posters with Ranveer Singh one with him wearing the jeans and the other holding a girl.
Brooke Bond Red Label's latest ad aims to break stereotypes on Women's Day
Wed, Mar 08, 2017
One of the ad film called 'A Boy who Girls Like' was crafted to give out a special message on Women's Day.
United Colors of Benetton takes up women equality in its Valentine's Day campaign
Tue, Feb 14, 2017
The 'United by Half' campaign has been launched by the brand during Valentine's Day to start a movement of men acknowledging and celebrating women as equal partners
Our Valentine's Day insurance policy is for two hearts: Aviva's Anjali Malhotra
Tue, Feb 14, 2017
Aviva Life Insurance has created an insurance policy that covers couple's hearts for any ailments in the future.
XUV has many world class features which our competitors don't have: Vivek Nayer, Mahindra
Tue, Feb 07, 2017
Vivek Nayer speaks on their latest 'Live Young, Live Free' campaign, apart from ad spends, competition, marketing strategy and demonetisation.
DTDC signs up Sourav Ganguly; launches ad campaign
Wed, Jan 25, 2017
While 'Dada' features only in the beginning and the end of the ad putting up pictures of himself on different occasions on the wall, he also gives a short monologue of the features of DTDC.
Enquiries for home loans are now gaining momentum: Sevantika Bhandari, DHFL
Tue, Jan 10, 2017
With home loan interest rates falling to an all time low DHFL is looking more people to their buying decision.
We are not talking of cancellations, but postponing media spends: Sunil Kataria, GCPL
Tue, Dec 06, 2016
Sunil Kataria says that demonetisation has resulted in the wholesale business coming to a standstill and has resulted in impacting nearly 40% of the FMCG sector revenues.
Our objective is to increase the penetration of classifieds: OLX CEO
Wed, Oct 05, 2016
We kept on persisting on ‘bech de’ from various directions because you can’t communicate in one way the same thing.