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Did you just give thumbs down to a brand? Say hello to the empowering 'UX'

Did you just give thumbs down to a brand? Say hello to the empowering 'UX'

Wed, Aug 08, 2018

Millennial brands like travel marketplace ixigo, fashion portal Fynd, mobile banking service Cube Wealth and digital lending company CASHe are going the extra mile to consolidate their digital platforms with a UX that is seamless and intuitive, providing customers with an immersive experience.

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Digital ad spends still nascent in India as newspapers dominate the space

Digital ad spends still nascent in India as newspapers dominate the space

Mon, Dec 04, 2017

Newspapers may still dominate ad spends by brands next year. Ad spends in India are estimated to grow by 8.4% next year.  

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Why are advertisers looking at creating web series branded content

Why are advertisers looking at creating web series branded content

Tue, Oct 03, 2017

Branded content in India has been growing at a rapid pace of 130% to 150% annually, though at a small base.

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JioPhone: After telecom companies, Reliance will now force feature phone makers to up their game

JioPhone: After telecom companies, Reliance will now force feature phone makers to up their game

Fri, Jul 21, 2017

At the 40th Reliance Industries Ltd’s annual general meeting, Chairman and Managing Director, Mukesh Ambani, assisted by Jio’s Directors Isha and Akash Ambani announced the launch of JioPhone.

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Google takes another step to make it easier for brands to advertise in virtual reality

Google takes another step to make it easier for brands to advertise in virtual reality

Thu, Jun 29, 2017

Google took another step today to bring virtual reality to advertisers as it launched a project called Advr.

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When brands look to comedians to up the LOL factor in digital ad campaigns

When brands look to comedians to up the LOL factor in digital ad campaigns

Mon, Jun 26, 2017

Several digital advertising campaigns can now been seen featuring comedians as the star of the ad and where content plays a more important role than the branding.

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Here's how you can earn money by watching ads

Here's how you can earn money by watching ads

Wed, Jun 21, 2017

The app gives users points everytime they view a print or video ad and hear an audio ad, which can be then redeemed for money on Paytm.

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SMS still generates the maximum ROI for advertisers in digital marketing today

SMS still generates the maximum ROI for advertisers in digital marketing today

Thu, Jun 15, 2017

While many marketers earlier questioned whether SMS would still exist with social media gaining importance, however today SMS still gains the maximum ROI for brands today.

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Nearly 60% of Indian marketers increased budgets for marketing automation solutions in 2017

Nearly 60% of Indian marketers increased budgets for marketing automation solutions in 2017

Fri, Jun 09, 2017

The use of marketing technology by Indian marketers in increasing significantly as they use technology to increase lead conversion.

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Are ad blockers biggest threat to digital advertising today?

Are ad blockers biggest threat to digital advertising today?

Tue, May 16, 2017

Ad blocking on digital platforms have increased all over the world. So are brands getting more intrusive or irritating in their advertising to consumers?

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Is the mobile platform under-utilised by brands in India?

Is the mobile platform under-utilised by brands in India?

Fri, May 12, 2017

Indian consumers spend an average of 34% of their video viewing time on their mobile phones, and that is 41% for those between 18-34 years.

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Why brands are increasingly choosing digital only video ad campaigns

Why brands are increasingly choosing digital only video ad campaigns

Mon, May 01, 2017

It is not until recently that we have seen brands increasingly creating ads exclusively for the digital medium, weaving content marketing into them.

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Vicks touches the right chord with its transgender mom ad

Vicks touches the right chord with its transgender mom ad

Sun, Apr 30, 2017

What truly makes this ad stand out is that it does not revolve around the 'Vicks' product or brand at all and nor does it in any way prominently push the product in the ad.

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Here's why Patanjali may be in the same spot as Nestle was in 2015

Here's why Patanjali may be in the same spot as Nestle was in 2015

Tue, Apr 25, 2017

The armed forces canteen suspended the sales of Patanjali amla juices recently from its outlets after a laboratory in Kolkata found it unsafe for consumption.

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Snapchat cross-fire: Three brand experts explain how Snapdeal should handle this PR crisis

Snapchat cross-fire: Three brand experts explain how Snapdeal should handle this PR crisis

Mon, Apr 17, 2017

A case of mistaken identity, people in India are downgrading and uninstalling mobile app of Snapdeal instead of Snapchat. 

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Is social media all talk and no action when it comes to brands?

Is social media all talk and no action when it comes to brands?

Tue, Apr 11, 2017

While people reacted adversly to the video of a customer being assaulted on United Airlines, there was not much impact to the company's stocks.

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Are brands getting smarter at the art of advertising wars?

Are brands getting smarter at the art of advertising wars?

Sat, Apr 08, 2017

The lawyers of FMCG giant HUL recently argued in court that Amul's ads were guilty of disparaging frozen dessert.

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Samsung becomes most trusted brand in India in 2017; Patanjali at 15th

Samsung becomes most trusted brand in India in 2017; Patanjali at 15th

Wed, Apr 05, 2017

 Samsung Electronics, which is now the most trusted brand in India in 2017.

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Women see a growing prominence in sports brand endorsements in 2016

Women see a growing prominence in sports brand endorsements in 2016

Thu, Mar 16, 2017

PV Sindhu and Sakshi Malik have led to non-cricket endorsements growing by 83.5% from Rs 42 crore in 2015 to Rs 77.1 crore in 2016.

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Sports advertising spends grew 20%; Virat Kohli tops chart with deals worth Rs 280 crore

Sports advertising spends grew 20%; Virat Kohli tops chart with deals worth Rs 280 crore

Thu, Mar 16, 2017

Spending on sports sponsorship by brands accounted for 11.5% of the total Indian advertising expenditure (AdEx) with was Rs 55,671 crore in 2016.

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