MobiKwik Lite crosses 20 lakh downloads in just 2 days as cash crunch prevails

Mobile wallet and online payment system, MobiKwik’s mobile app – MobiKwik Lite registered 20 lakh downloads in the first two days after its launch owing to demonetisation and the current cash crunch.

“We are committed to support the Government of India’s mission of a clean, cashless economy and launched MobiKwik Lite with an objective to help masses across the country go cashless. So far, we have registered over 20 lakh users and the number is growing significantly by the hour. This astounding response demonstrates that a right & simple product, that resolves a real issue, will always be accepted well by the masses,” Upasana Taku, Co-founder of MobiKwik said.

MobiKwik had launched MobiKwik ‘Lite’ earlier this week.

The app allows users to receive payments through UPI and wallets, including MobiKwik by sending an SMS to their customers.

Free bank transfers are also available for all MobiKwik Lite users till March 31, 2017.

The app is currently available in Hindi and English languages and the company said that other Indian languages will be launched shortly. 

MobiKwik is less than 1 MB in size and can be downloaded directly by any shopkeeper or retailer by giving a missed call to 80971-80971 from any Android smartphone, even without an email id and without having a Google Play Store account.

The company said that it has planned an aggressive marketing campaign to reach out to the masses and promote adoption of MobiKwik Lite. It will also be deploying an on-ground workforce of 10,000 to reach out to unorganised retailer pan India and educate them about the app. 

“MobiKwik Lite has a very simple interface for the sellers and their customers do not even need to download the app to make payments. We hope to reach the milestone of 10 million downloads by early 2017.” Upasana added.