Brands go for cashless ads to attract cash-crunched consumers

From banks to airlines, all are coming out with new ad campaigns to attracting the customers to buy their products or services using digital transactions.

A woman stares into an empty wallet in a still from the Ola campaign ‘Cashless Chalega India’. Photo: YouTube screengrab

Many brands are now trying to take advantage of the demonetization move with their high-decibel advertising campaigns.

Ola recently released a campaign called ‘Cashless Chalega India’ which promoted its ‘cashless travel’ feature using Ola Money. The ad campaign highlights the wants of people which should not be held back due to the cash crunch in your wallet.

In a bid to save themselves from the impact of lower sales, several other brands too have taken this opportunity to advertise their products and services that can be availed through digital payment platforms.

From banks to airlines, all are coming out with new ad campaigns. For instance, SpiceJet is featuring its ‘Go Cashless’ on leading newspapers which incentives its SpiceClub cash reward campaign. While Mahindra advertised its cashless scheme with the line ‘Stop Worrying about Cash’, Big Bazaar came out to advertise its ‘Cashless Sale’. Let alone this, Asmi Diamond Jewellery announded a 10% additional off on Digital Payments. Even PharmaEasy announced flat 20% off on all medicines ordered online.

Source: Zeebiz

In addition, banks have increased their ad spends now. State Bank of India (SBI) said it will set aside Rs 50 crore for promoting its digital wallet SBI Buddy among other digital payments for the next two weeks, according to a report by a leading daily.

This was seen as SBI’s Buddy ad were seen across leading newspapers. Other banks to join in include YES Bank and Dena Bank.