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Verizon Buys Yahoo News
Verizon Buys Yahoo
U.S. Justice Department to announce indictments in massive Yahoo hack
Wed, Mar 15, 2017
It could not immediately be learned whether the group was suspected in the hacking of data about 1 billion Yahoo users, or a separate hack of 500 million email accounts.
Verizon sought $925 million discount for Yahoo merger, got $350 million
Tue, Mar 14, 2017
The closing of the deal, which Verizon first announced in July for a purchase price of $4.83 billion, had been delayed as the companies assessed the fallout from two data breaches that Yahoo disclosed last year. The No. 1 U.S. wireless carrier had been trying to persuade Yahoo to amend the terms of the agreement following the attacks.
Verizon, Yahoo agree to lowered $4.48 billion deal
Wed, Feb 22, 2017
The deal brings to Verizon Yahoo`s more than 1 billion users and a wealth of data it can use to offer more targeted advertising. Verizon will combine Yahoo`s advertising technology tools as well as its search, email and messenger assets with its AOL unit, purchased for $4.4 billion in 2015.
Why Verizon will need more than AOL-Yahoo to beat Google, Facebook in the digital ad market
Wed, Jul 27, 2016
Verizon wants to go up with the likes of Google and Facebook which are the largest players in the digital advertising business.
End of the road or new beginning for Yahoo?
Tue, Jul 26, 2016
While Yahoo has been successful in building a global audience of as many as one billion worldwide, "it hasn`t been able to change and adjust its brand as the market has changed," VanBoskirk told AFP.