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marketing campaign News
PayU to spend $50 million on development, marketing of LazyPay feature
Mon, Jun 05, 2017
LazyPay is a feature launched by PayU that makes small payments on behalf of the customer and which can be paid collectively at a later date.
For Hexa, we are spending more on experiential marketing: Vivek Srivatsa, Tata Motors
Tue, Jan 24, 2017
Tata Motors has previously launched very unique marketing campaigns and especially has used print in a different way for their car launch campaigns.
How Paytm's quick marketing reflexes reaped demonetisation rewards
Tue, Dec 27, 2016
Just moments after PM Modi's demonetisation announcement Paytm jumped into action to come up with a marketing strategy that put them way ahead of other digital wallets.
Digital wallets on an offensive but how do people with feature phones benefit?
Tue, Nov 22, 2016
While mobile wallet companies are in an overdrive to capitalise on demonetisation by large marketing campaigns, many have not create a solution for feature phone users in India.
E-commerce continues to be a big growth area: R S Subramanian, DHL
Mon, Nov 14, 2016
"As of now every single e-commerce player is a DHL customer and they are doing some of their deliveries but we are also continue to deliver for them," said R S Subramanian, Sr Vice President & Country Manager of DHL Express India.
Snapdeal to spend Rs 200 crore on Diwali marketing campaign
Tue, Aug 23, 2016
Snapdeal said that the campaign will be designed to drive traffic and increase consumer awareness about its exciting festive season offers hosted by brand partners and its lakhs of sellers.