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TV ad spends News
TV ad spends
Demonetisation to slow down digital ad spends in 2017
Thu, Feb 16, 2017
While demonetisation has resulted in a slowdown in growth in ad spends on media, the hardest hit is expected to be the digital medium
Demonetisation shaves of 2% of ad spends in 2016: Report
Tue, Feb 14, 2017
Ad spends in India are expected to grow by 10% in 2017 despite the slow start due to impact of demonetisation.
Where did all the e-commerce ads go from your TV?
Thu, Aug 18, 2016
The pressure to cut costs, rationalise spends, leaner operations and more scrutiny by investors has taken its toll on the TV ad spend by these well-funded startups and e-commerce companies in the country.