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With surge in viewership on TV screens, YouTube plans for further ad push
Fri, May 08, 2020
"This will enable marketers to make informed decisions about ad performance, and better optimize streaming campaigns in real time whether they are using Google Ads or Display & Video 360 for both reservation and auction campaigns," said YouTube.
Annoyed with your cable operator? Soon you can change your cable service without changing set top box
Tue, Mar 26, 2019
TV viewers may be able to switch their DTH or cable service providers without changing the set top box (STB) by the end of this year, according to regulator Trai's Chairman R S Sharma.
Digital ad spends still nascent in India as newspapers dominate the space
Mon, Dec 04, 2017
Newspapers may still dominate ad spends by brands next year. Ad spends in India are estimated to grow by 8.4% next year.
Pay-TV services to push global consumer video media spends to reach $314 billion in 2017
Fri, May 05, 2017
Pay-TV services which has been a major component of consumer video media services will comprise of 90% of this segment. Global spending on consumer video media services will total $314 billion in 2017, as per a report by Gartner released on Friday.
Why large number of Indian viewers are ditching the TV for online video platforms
Wed, Apr 26, 2017
Besides many consumers moving to online to watch their TV shows, the appetite for regional content online is growing at a faster than ever pace.
Media and Entertainment sector grows Rs 1.26 lakh crore in 2016: Report
Tue, Mar 21, 2017
The India M&E industry maintained a growth rate of 11.6% over the past five years on the back of strong economic fundamentals, coupled with the growth in domestic consumption, says the FICCI-KPMG report.
Fox sells Super Bowl digital-only ad packages for up to $700,000
Fri, Jan 13, 2017
The Fox broadcast network is selling digital-only advertising packages for next month`s Super Bowl for as much as $700,000 for a 30-second spot, though most advertisers are buying both online and TV spots, network officials told Reuters on Thursday.
Sharp-Foxconn JV to stop supplying TV panels to Samsung to stem losses
Thu, Dec 15, 2016
Japan's Sharp Corp and Taiwan's Foxconn have decided to stop supplying television panels through their joint venture to Samsung Electronics Co Ltd as they review the money-losing unit, a person familiar with the matter said.