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From Bata to Zandu balm: Are brands taking the use of their name in Bollywood too seriously?
Mon, Feb 13, 2017
Bata had recently taken the producers of Jolly LLB 2 to court over a dialogue in the movie which mentioned the brand.
Bata takes sub-brands route for connecting to youth
Sun, Jan 29, 2017
Present in India for over 80 years, shoemaker Bata is renewing focus on the young generation by lining up new launches in youth-oriented space through its sub-brands like Power and Weinbrenner even as the company is doubling advertising budget this year.
Life Insurance Corporation hikes stake in Bata to 7.05%
Sun, Dec 11, 2016
State-owned Life Insurance Corporation (LIC) has hiked its stake in footwear major Bata India by 2.03%, taking its total shareholding to 7.05% in the company.
Bata wants to reinvent itself for India's youth
Mon, May 16, 2016
Think Bata, and you'll most probably remember your grandparents' comfortable sandals and shoes.