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Print Media companies set to turn around in fiscal 2020 after lackluster fiscal 2019

Jan 21, 2019, 14:12 PM IST
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Aggregate operating profit of print media companies likely to increase in fiscal 2020 after a lackluster fiscal 2019 on hike in government ad rates and upcoming general elections, as per a report by Crisil Ratings.

 

 

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500 basis points

500 basis points

The expected rise in operating profit of print media companies   Image source: Pixabay

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2/8

35%

35%

Increase in newsprint prices estimated this fiscal   Image source: Pixabay

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3/8

25%

25%

Increase in the card rates for government advertisements    Image source: Pixabay

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4/8

10% of the advertising revenues of print media companies comes from advertising linked to DAVP rates.

Image source: Pixabay

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5/8

10-25%

10-25%

Gap with commercial rates narrowed to after the hike, from 30-40% earlier     Image source: Pixabay

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6/8

Rs 1,800-2,000 crore

Rs 1,800-2,000 crore

Estimated advertisement revenue linked to DAVP rates   Image source: Pixabay

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7/8

Rs 631 crore was spent on DAVP directly in fiscal 2018    Image source: Pixabay

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The balance is estimated to have come from state governments and public sector undertakings.  Image source: Pixabay

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