Good news for media! Ad spends to get elections, cricket world cup, IPL boost next year
ZeeBiz WebTeam | Dec 06, 2018, 03:29 PM IST
Ad spends are expected to rise in 2019 on the back of general elections, cricket world cup and Indian Premier League, according to Zenith Global Advertising Expenditure Forecast. "2019 is the year of the Indian general elections. These and the state elections will boost marketing spends." Tanmay Mohanty, Zenith group CEO said.
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Advertisement spend: Increase in ad expenditure
Rs. 72,169 cr: Advertising spend likely to reach next year. (Pixabay)
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Advertisement expenditure this year
Rs. 62,699 cr: Ad expenditure expected this year. (Pixabay)
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India to become 8th largest ad market
8th: Largest advertising market India may become in 2021. (Pixabay)
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Indian ad market growth
13.5%: Indian advertising market expected to grow. (Pixabay)
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Indian ad market to reach $14.2 bn
$14.2 bn: India's advertising market expected to reach in 2021. (Pixabay)
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Current year ad estimate
$9.1 bn: Estimated advertising market this year. (Pixabay)