Good news for media! Ad spends to get elections, cricket world cup, IPL boost next year
Ad spends are expected to rise in 2019 on the back of general elections, cricket world cup and Indian Premier League, according to Zenith Global Advertising Expenditure Forecast. "2019 is the year of the Indian general elections. These and the state elections will boost marketing spends." Tanmay Mohanty, Zenith group CEO said.