Pepperfry enters mattress segment, launches house brand 'Clouddio'
The launch is in line with Pepperfry’s expansion strategy of its house brands portfolio
Pepperfry.com, a domestic furniture and home products marketplace, has forayed into the Rs 6,000-crore mattress market in India with the launch of its new house brand Clouddio.
The launch is in line with Pepperfry’s expansion strategy of its house brands portfolio.
Clouddio will consist of a diverse range of quality and congenial mattresses and is expected to account for 5-10% of the company’s overall business in the next few months, the company said in a statement.
Hussaine Kesury, chief category officer, Pepperfry said, “We are elated about venturing into the consistently growing and promising mattress market. In keeping with our larger aim to expand our house brands and taking cognizance of the rising demand for mattresses, we have introduced Clouddio that caters to diverse consumer requirements in terms of material, price, comfort and convenience.”
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