Delhi Air Pollution: Rekha Gupta administration announces special working hours for 3 months—These are the new timings

Delhi Airport technical glitch resolved after 400 flights impacted: Airports Authority of India 

India–EU FTA edges closer as both sides agree to accelerate negotiations

RBI calls social media claims of selling 35 tonnes of gold ‘unsubstantiated rumours’

'First Indian Internet IPO where...': Market-bound Physics Wallah's co-founder 

Delhi Airport Update: Flight delays continue, revised passenger advisory issued

AI firm Giga raises $61 million in Series A round led by Redpoint Ventures

Gold and Silver Prices This Evening: Yellow metal steady near Rs 1.20 lakh—Precious metals ready to shine again?

Clandestine nuclear activities consistent with Pak's history: MEA on Islamabad 'testing' nuclear weapons

UDAN connects India as aviation targets $10 trillion economy by 2047: Report

The Central Consumer Protection Authority (CCPA) has issued new guidelines for advertisements on 10 June 2022. According to the guideline, action will now be taken against misleading advertisements. But the question is, what are deceptive ads? What is the guideline? And which ads would be considered deceptive? Zee Business' Ambarish Pandey reports.
<iframe allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="350" src="https://www.zeebiz.com/live-tv/embed?autoplay=1&amp;mute=1" width="100%"></iframe>
Pandey said the government on Friday issued guidelines for misleading advertisements which are now into effect. The companies are already aware of this.
What are deceptive advertisements? 
If the information given by the advertisements is not found in the claim of the product, then those advertisements will be considered as deceptive advertisements. Advertisements that differ from their disclaimer shall also be deemed to be misleading advertisements. Furthermore, if a celebrity is making a claim in an advertisement and the same is not found to be true, irrespective of the level - company or consumer complaint, then that advertisement also falls under the deceptive advertising category. 
The biggest guideline from the government is that surrogate advertising has been banned. This means that advertisements related to the same size, color, type, etc. of a product are no longer valid.
For More Details Watch Full Video Here:
<blockquote>विज्ञापनों के लिए नई गाइडलाइन लागू..
क्या होते हैं भ्रामक विज्ञापन
भ्रामक विज्ञापनों पर अब होगी कार्रवाई 
क्या है गाइडलाइनंस में और किन विज्ञापनों को भ्रामक माना जाएगा..
जानिए पूरी डिटेल्स अंबरीश पांडे से...<a href="https://twitter.com/VarunDubey85?ref_src=twsrc%5Etfw">@VarunDubey85</a> <a href="https://twitter.com/pandeyambarish?ref_src=twsrc%5Etfw">@pandeyambarish</a> <a href="https://t.co/KHjh1kaLMp">pic.twitter.com/KHjh1kaLMp</a>
— Zee Business (@ZeeBusiness) <a href="https://twitter.com/ZeeBusiness/status/1535165549743067136?ref_src=twsrc%5Etfw">June 10, 2022</a></blockquote>
<script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>So far CCPA has sent 117 notices. Out of which 57 have been sent for misleading advertisements, 47 for unfair trade practice advertisements and 9 for obstructing consumer rights.
Here are the guidelines released by the government for an advertisement:
<ul>
<li>Surrogate advertisement has been banned. The company can't advertise products related that are related to any color, size, gender, type etc.</li>
<li>Free advertisement will be said to be misleading if conditions apply</li>
<li>Charities Using Kids, Nutrition Claims May Also Be Misleading</li>
<li>No professional can be used for brand promotion</li>
<li>Whatever is mentioned in the terms and conditions as free, it should also be free in the disclaimer</li>
<li>Those advertisements of the company which are being done by people associated with the company, then you have to tell what we are related to the company.</li>
<li>Duties of Manufacturer, Service Provider</li>
<li>   -  Manufacturers will give correct information about their product</li>
<li>   -  The information on the basis of which the claim has been made will have to be given.</li>
</ul>

The Central Consumer Protection Authority (CCPA) has issued new guidelines for advertisements on 10 June 2022. According to the guideline, action will now be taken against misleading advertisements. But the question is, what are deceptive ads? What is the guideline? And which ads would be considered deceptive? Zee Business' Ambarish Pandey reports.Pandey said the government on Friday issued guidelines for misleading advertisements which are now into effect. The companies are already aware of this.What are deceptive advertisements?If the information given by the advertisements is not found in the claim of the product, then those advertisements will be considered as deceptive advertisements. Advertisements that differ from their disclaimer shall also be deemed to be misleading advertisements. Furthermore, if a celebrity is making a claim in an advertisement and the same is not found to be true, irrespective of the level - company or consumer complaint, then that advertisement also falls under the deceptive advertising category.The biggest guideline from the government is that surrogate advertising has been banned. This means that advertisements related to the same size, color, type, etc. of a product are no longer valid.For More Details Watch Full Video Here:विज्ञापनों के लिए नई गाइडलाइन लागू..क्या होते हैं भ्रामक विज्ञापनभ्रामक विज्ञापनों पर अब होगी कार्रवाई क्या है गाइडलाइनंस में और किन विज्ञापनों को भ्रामक माना जाएगा..जानिए पूरी डिटेल्स अंबरीश पांडे से...@VarunDubey85 @pandeyambarish pic.twitter.com/KHjh1kaLMp— Zee Business (@ZeeBusiness) June 10, 2022So far CCPA has sent 117 notices. Out of which 57 have been sent for misleading advertisements, 47 for unfair trade practice advertisements and 9 for obstructing consumer rights.Here are the guidelines released by the government for an advertisement:Surrogate advertisement has been banned. The company can't advertise products related that are related to any color, size, gender, type etc.Free advertisement will be said to be misleading if conditions applyCharities Using Kids, Nutrition Claims May Also Be MisleadingNo professional can be used for brand promotionWhatever is mentioned in the terms and conditions as free, it should also be free in the disclaimerThose advertisements of the company which are being done by people associated with the company, then you have to tell what we are related to the company.Duties of Manufacturer, Service Provider   -  Manufacturers will give correct information about their product   -  The information on the basis of which the claim has been made will have to be given. 

CCPA has issued new guidelines for advertisements on 10 June 2022. What is the guideline? And which ads would be considered deceptive? Zee Business' Ambarish Pandey reports.

CCPA issues new guidelines for advertisements, bans surrogate ads

news-ccpa-issues-new-guidelines-for-advertisements-bans-surrogate-ads-186838

The Central Consumer Protection Authority (CCPA) has issued new guidelines for advertisements on 10 June 2022. According to the guideline, action will now be taken against misleading advertisements. But the question is, what are deceptive ads? What is the guideline? And which ads would be considered deceptive? Zee Business Ambarish Pandey reports. Pandey said the government on Friday issued guidelines for misleading advertisements which are now into effect. The companies are already aware of this. What are deceptive advertisements? If the information given by the advertisements is not found in the claim of the product, then those advertisements will be considered as deceptive advertisements. Advertisements that differ from their disclaimer shall also be deemed to be misleading advertisements. Furthermore, if a celebrity is making a claim in an advertisement and the same is not found to be true, irrespective of the level - company or consumer complaint, then that advertisement also falls under the deceptive advertising category. The biggest guideline from the government is that surrogate advertising has been banned. This means that advertisements related to the same size, color, type, etc. of a product are no longer valid. For More Details Watch Full Video Here: विज्ञापनों के लिए नई गाइडलाइन लागू.. क्या होते हैं भ्रामक विज्ञापन भ्रामक विज्ञापनों पर अब होगी कार्रवाई  क्या है गाइडलाइनंस में और किन विज्ञापनों को भ्रामक माना जाएगा.. जानिए पूरी डिटेल्स अंबरीश पांडे से...@VarunDubey85 @pandeyambarish pic.twitter.com/KHjh1kaLMp — Zee Business (@ZeeBusiness) June 10, 2022 So far CCPA has sent 117 notices. Out of which 57 have been sent for misleading advertisements, 47 for unfair trade practice advertisements and 9 for obstructing consumer rights. Here are the guidelines released by the government for an advertisement: Surrogate advertisement has been banned. The company cant advertise products related that are related to any color, size, gender, type etc. Free advertisement will be said to be misleading if conditions apply Charities Using Kids, Nutrition Claims May Also Be Misleading No professional can be used for brand promotion Whatever is mentioned in the terms and conditions as free, it should also be free in the disclaimer Those advertisements of the company which are being done by people associated with the company, then you have to tell what we are related to the company. Duties of Manufacturer, Service Provider    -  Manufacturers will give correct information about their product    -  The information on the basis of which the claim has been made will have to be given.  

CCPA has issued new guidelines for advertisements on 10 June 2022. What is the guideline? And which ads would be considered deceptive? Zee Business Ambarish Pandey reports.

CCPA issues new guidelines for advertisements, bans surrogate ads

Related Topics

RECOMMENDED

Delhi Air Pollution: Rekha Gupta administration announces special working hours for 3 months—These are the new timings

Delhi Airport technical glitch resolved after 400 flights impacted: Airports Authority of India

India–EU FTA edges closer as both sides agree to accelerate negotiations

RBI calls social media claims of selling 35 tonnes of gold ‘unsubstantiated rumours’

'First Indian Internet IPO where...': Market-bound Physics Wallah's co-founder

Delhi Airport Update: Flight delays continue, revised passenger advisory issued

AI firm Giga raises $61 million in Series A round led by Redpoint Ventures

Gold and Silver Prices This Evening: Yellow metal steady near Rs 1.20 lakh—Precious metals ready to shine again?

Clandestine nuclear activities consistent with Pak's history: MEA on Islamabad 'testing' nuclear weapons

UDAN connects India as aviation targets $10 trillion economy by 2047: Report

Top News

Delhi Air Pollution: Rekha Gupta administration announces special working hours for 3 months—These are the new timings

Delhi Airport technical glitch resolved after 400 flights impacted: Airports Authority of India

India–EU FTA edges closer as both sides agree to accelerate negotiations

RBI calls social media claims of selling 35 tonnes of gold ‘unsubstantiated rumours’

'First Indian Internet IPO where...': Market-bound Physics Wallah's co-founder

Delhi Airport Update: Flight delays continue, revised passenger advisory issued