Changing Times: A compact sedan has just outsold every other small car in the Indian market

While the Alto has been the top selling car in India for a long time, the Maruti Suzuki new Dzire has managed to overtake it in terms of sales.

Maruti Suzuki launches new sedan "Dzire" in New Delhi, on May 16, 2017. Photo: Amlan Paliwal/IANS

Key highlights:

Dzire launched in May this year has come to become the top selling car

Dzire has seen a nearly 250% growth in sales since its new model launch

It has managed to outsell even the Maruti Suzuki Alto 800 by a huge margin

India is known to be a 'small car' market but a refresh of a years' old Maruti Dzire has shaken the notion.

The sedan, launched in May, this year has become the top selling car and has managed to outsell even the Maruti Suzuki Alto 800 by a huge margin for two months in a row now.

The Dzire is now not only the top selling car in Maruti Suzuki's portfolio but also the highest selling car in the country. It has overthrown Maruti Suzuki Alto, which has been the highest selling car for the longest period.

The Dzire sold 10,475 units more units than the Alto 800 in September and 9,413 units units more than the Alto 800 in August this year, according from the Society of Indian Automobile Manufacturers (SIAM).

The Maruti Suzuki Dzire recorded sales of 34,305 units in September 2017, in comparison to 23,830 units of Alto sold in the same month.

In August Dzire sales stood at 30,934 units, while the Alto sold 21,521 units.

This is a significant growth for the Dzire in the few months since its launch. The Dzire has seen a nearly 250% growth in sales since its new model launch.

While sales of the Dzire stood at 8,797 units in April 2017, it has sky rocked to 34,305 units sold in September, just five months later.

Dzire becoming the top selling car also has nothing to do with a decline in sales of the Alto. It has seen a rapid increase in demand after its launch.

The Dzire sales grew from 8,797 units in April to 9,413 units in May. It however sky rocked after the launch to sell 12,049 units in June and further grow to 14,703 units in July.

Sales of the Dzire more than doubled in August as it sold 30,934 units during the month. Its sales further grew to 34,305 units in September.

Maruti Suzuki Alto sales have stayed relatively the same in the last few months. While it was 22,549 units in April, in May it grew to 23,628 units. It saw a big decline to 14,856 units in June, this can be attributed due to the introduction of GST in July. Sales of the Alto managed to recover in July as it grew to 26,009 units and stood at 21,521 units in August. In September the sales of Dzire stood at 23,830 units.

The new Dzire which came with a refreshed look was launched in May this year at a price starting at Rs 5.45 lakh (ex-showroom).

While the petrol variants are priced between Rs 5.45 lakh to Rs 7.94 lakh (ex-showroom Delhi). The diesel variant of the Dzire is priced between Rs 6.45 lakh – Rs 9.41 lakh (ex-showroom Delhi).

Maruti Suzuki Dzire even before its launch had received a good response as it received 33,000 pre-bookings in May.

The Dzire competes with sedans such as Honda Amaze, Toyota Etios, Ford Aspire, Tata Zest, Hyundai Xcent, Tata Indigo Manza, Volkswagen Ameo and Tata Tigor.

Despite some of these cars being top selling cars, the Dzire has managed to move into the next gear and race miles ahead of the competition.

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