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advertising revenues News
Google hits high growth in ad revenues, but investors remain wary of rising traffic acquisition costs
Fri, Oct 27, 2017
Google's ad revenues posted a huge double digit growth in Q3, however the traffic acquisition costs for the company has been steadily rising and eating into its ad revenues.
Star India's Rs 16,000 crore IPL bid has interesting lessons for India's gaining digital market
Mon, Sep 04, 2017
Star India won even the digital rights for IPL despite Facebook bidding much more for it.
Mobile advertising revenue of nearly $8 billion in Q2 powers Facebook's growth
Thu, Jul 27, 2017
Facebook posted a nearly 50% growth in advertising revenues in Q2 as mobile advertising revenues surged to an 87% growth during the quarter.