LIVE TV
ZEE Business
ZEE BUSINESS
हिंदी में पढ़ें  हिंदी में पढ़ें
Live TV
Live TV
  • Home
  • Budget 2021
  • Personal Finance
    • PPF
    • Mutual Funds
    • Income tax
    • EPFO
    • Income Tax Calculator
    • Personal Loan Calculator
    • Car Loan Calculator
    • Home Loan Calculator
    • SIP calculator
    • SWP Calculator
    • MF Returns Calculator
    • Lumpsum Calculator
  • India
    • Companies
    • Property
    • Startups
    • Uidai
  • Economy
    • Aviation
  • Tech
    • Mobiles
    • Apps
  • Auto
    • Cars
    • Bikes
  • Markets
    • Commodities
    • Currency
  • Jobs
  • Indian Railways
  • World
    • Economy
    • Politics
    • Markets
  • videos
  • photos
  • Authors
  • More ...
    • VIDEOS
    • PHOTOS

Read in App
Business News » Companies News

Star India's Rs 16,000 crore IPL bid has interesting lessons for India's gaining digital market

Star India won even the digital rights for IPL despite Facebook bidding much more for it.

  • Twitter
  • Facebook
  • Linkedin
  • whatapp
  • View in App
Star India's Rs 16,000 crore IPL bid has interesting lessons for India's gaining digital market
The IPL Media Rights tender process after the technical evaluation. Photo: IPL Twitter acoount
Written By: ZeeBiz WebTeam
Updated: Mon, Sep 04, 2017
04:49 pm
Mumbai, ZeeBiz WebDesk
RELATED NEWS
Vivo extends IPL sponsorship rights for next 5 years with nearly Rs 2,200 crore bid Vivo extends IPL sponsorship rights for next 5 years with nearly Rs 2,200 crore bid
Oppo Mobiles signs deal of over Rs 1,000 crore with BCCI for India Cricket teams sponsorship rights Oppo Mobiles signs deal of over Rs 1,000 crore with BCCI for India Cricket teams sponsorship rights
India’s sports sponsorship market grew 12% to Rs 5,190 crore in 2015 India’s sports sponsorship market grew 12% to Rs 5,190 crore in 2015
Facebook's Watch goes up against YouTube for ad dollars Facebook's Watch goes up against YouTube for ad dollars
Facebook Watch steps up competition with YouTube for ad dollars Facebook Watch steps up competition with YouTube for ad dollars
Key highlights:
  • Star India won the media rights for IPL for a period of five years for Rs 16,347.5 crore
  • The highest territorial combined bid was Rs 15,819.54 crore
  • Facebook bid the highest for the digital rights of IPL with a bid of Rs 3,900 crore

Star India won the media rights to the most coveted properties in the country -- the Indian Premier League (IPL) for a period of five years for Rs 16,347.5 crore ($2.55 billion). 

It beat Sony Pictures Networks, which held the IPL rights till 2017 for the last 10 years (since IPL's inception), which had made a bid Rs 11,134.50 crore, according to data released by the the Board of Control for Cricket in India (BCCI).

Here are the final figures for IPL Media Rights for the period from 2018-2022. #IPLMediaRights pic.twitter.com/2y1m0X4701

— IndianPremierLeague (@IPL) September 4, 2017

While Sony made the highest bid for the TV rights for the Indian subcontinent with an amount of Rs 11,050 crore, in comparison, Star India's overall bid for the TV, digital and the global rights outweighed Sony's bid.

This is a huge jump in the bid amount for IPL rights, as Sony had earlier bought the rights in 2008 in a 10-year deal for just Rs 8,200 crore. This new deal is for nearly double the amount and for half the period.

This means that BCCI can earn several times more in the next five year post 2022.

IPL is one of the biggest advertising properties in India on television, and more recently on digital.

In IPL season 10, Sony raked in Rs 1,300 crore from advertising revenues through its television rights, according to a Financial Express report. A season earlier (IPL 9), it raked in ad revenues of Rs 1,200 crore, as per an Economic Times report. In IPL 8 it clocked in advertising revenues of Rs 1,000 crore.

Star India had won the global digital rights to IPL in 2015 for Rs 302.2 crore for a period of 3 years and beat Times Internet and Sony (Multi Screen Media).

Star India too had also benefited from the windfall from IPL as it had the digital rights over the last three years. The company was estimated to earned Rs 200 crore advertising revenue from IPL 10 on Hotstar and its digital streaming properties, due to huge growth in viewership on digital, according to a Live Mint report.

What is more interesting is that in IPL 10, for the first time, viewership on Hotstar surpassed the viewership on television in the first two weeks. Hotstar clocked in a viewership of 36.4 million as compared with 34.9 million viewership on television, according to a TOI report.

Digital rights for IPL received the maximum competition with five bidders. including Facebook, Airtel, Reliance Jio and Times Internet bidding.

While Facebook bid the highest for the digital rights of IPL with a bid of Rs 3,900 crore, but it was not enough to win the rights.

In fact, Star India's bid for the digital rights was the lowest at Rs 1,443 crore. In comparison, Airtel bid Rs 3,280 crore, followed by Reliance Jio's bid of Rs 3,075.72 crore and Times Internet's bid of Rs 1,787.50 crore.

However, while Facebook and the others failed to get rights ,BCCI awarded the media rights television and digital to the highest consolidated bidder. A reason why Star India won the digital rights.

Despite this, Facebook's bid is significant as it outlines the internet giants strategy in the Indian market. 

The company has been looking to become a go-to platform for live streaming of sports around the world.

It currently streams UEFA Champions League games on Facebook Live in the US, it has signed separate deals to stream Major League Soccer matches in the US, MLB games and World Surf League events.

Winning the IPL digital rights would have catapulted Facebook as a live streaming destination and would be even mean a huge hike in its advertising rates in India. This could further see its growth and dominance in the country.

ALSO READ:
  • Vivo extends IPL sponsorship rights for next 5 years with nearly Rs 2,200 crore bid
  • IPL 2017 auction total spends down nearly 50% from last year
  • Watching IPL can help you win 168 GB Reliance Jio 4G data

Get Latest Business News, Stock Market Updates and Videos; Check your tax outgo through Income Tax Calculator and save money through our Personal Finance coverage. Check Business Breaking News Live on Zee Business Twitter and Facebook. Subscribe on YouTube.

TAGS:
Star IndiaIndian Premier LeagueIPL rightsIPL television rightsIPL digital rightsBCCIFacebookAirtelReliance JioTimes Internetadvertising revenuesIPL bidMedia
RELATED NEWS
Vivo extends IPL sponsorship rights for next 5 years with nearly Rs 2,200 crore bid Vivo extends IPL sponsorship rights for next 5 years with nearly Rs 2,200 crore bid
Oppo Mobiles signs deal of over Rs 1,000 crore with BCCI for India Cricket teams sponsorship rights Oppo Mobiles signs deal of over Rs 1,000 crore with BCCI for India Cricket teams sponsorship rights
India’s sports sponsorship market grew 12% to Rs 5,190 crore in 2015 India’s sports sponsorship market grew 12% to Rs 5,190 crore in 2015
Facebook's Watch goes up against YouTube for ad dollars Facebook's Watch goes up against YouTube for ad dollars
Facebook Watch steps up competition with YouTube for ad dollars Facebook Watch steps up competition with YouTube for ad dollars

LATEST NEWS

Rs 5, 10 and 100 news: Will old notes be valid after March 2021? Here is truth from Modi government

Check Modi government's latest notices to Chinese apps including Tiktok, PUBG mobile game

Budget 2021 Expectations LIVE: Here is what India wants - Check latest news, updates, demands here

Budget 2021 Expectations: Mobile industry raises demand for GST rate cut in Union Budget 2021-2022

Policy reforms, sops and tax breaks? Volatility in key stock markets set to flare up as investors bet big on Budget 2021

Bullet Train: Undersea tunnel! Here is latest news update on Mumbai-Ahmedabad High Speed Rail

Nearly Rs 10 lakh fine on wedding organiser for breaching Covid-19 lockdown; many guests left as police arrived

Budget 2021: Unprecedented! 1st time ever since 1947, this is going to happen in Union Budget 2021-2022

Stock market: Record-shattering gains, 50k BSE peak - What lies ahead? Analysts predict these big things amid Budget 2021

UPSC Recruitment 2020: Result for these written examinations declared - Check full list of roll numbers

  • India News
  • World News
  • Companies News
  • Market News
  • Personal Finance News
  • Technology News
  • Automobile News
  • Small Business News
  • Income Tax Calculator
  • Live TV
  • Videos
  • Photos
  • Author
  • Rss Feed
  • Advertise with us
  • Privacy Policy
  • Legal Disclaimer

Latest Trending Updates

  • EPFO
  • Budget 2020
  • Income Tax Return
  • Auto Expo 2020
  • Home Loan
  • Business News

Trending Topics

  • Income Tax
  • income Tax Calculator
  • 7th Pay Commission
  • Reserve Bank of India
  • GST
  • Latest Business News

Follow us on

zeebiz
zeebiz

Partner Sites

  • Zee News
  • Hindi News
  • Marathi News
  • Bengali News
  • Tamil News
  • Malayalam News
  • Gujarati News
  • Telugu News
  • Kannada News
  • DNA
  • WION
Copyright © Zee Media Corporation Ltd. All rights reserved