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Surprise! Instagram beats Facebook as most popular on this score
- Written by ZeeBiz WebTeam
Published: 1:22 PM, Jan 16, 2019
|Updated: 1:22 PM, Jan 16, 2019
Popular social networking app Instagram, has emerged as the number one pick for brands when it comes to influencer marketing. Facebook’s photo and video-sharing social networking service Instagram leads as the primary choice of brands and 77% brands see it as a huge potential.
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Instagram is followed by Facebook at 54%, according to a report by integrated influencer marketing platform Buzzoka. The survey was conducted with over 500 brands and content creators in order to provide a holistic understanding of influencer marketing ecosystem in India. Image source: Reuters
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It noted that 69% brands spend $50,000 per year on influencer campaign, however, 27% brands went ahead and spent $1,00,000 per year. Over half the brand custodians considered branding and reach as their primary objective to use influencer marketing, it added. Image source: Reuters
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Nearly 88% brand custodians felt that influencer marketing has the potential to drive engagement and reach, with 33% brand custodians consider content quality as a key proposition before finalising influencer for campaigns. Image source: Pixabay
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YouTube as a platform has seen a huge rise in influencer marketing due to higher consumption of videos, it said adding that 65% brand custodians felt that the customer quality acquired from influencer marketing is better compared to other marketing channels. Image source: Pixabay
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The report noted that 88% brands feel common people play important role in the influencer marketing ecosystem.
Image source: Pixabay
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For 2019, it expects 73% brands to spend more on influencer marketing and the top three platforms would be Instagram (69%), LinkedIn (8%) and TikTok (8%). Image source: Pixabay
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