Surprise! Instagram beats Facebook as most popular on this score

ZeeBiz WebTeam | Jan 16, 2019, 01:22 PM IST

Popular social networking app Instagram, has emerged as the number one pick for brands when it comes to influencer marketing. Facebook’s photo and video-sharing social networking service Instagram leads as the primary choice of brands and 77% brands see it as a huge potential.



Instagram is followed by Facebook at 54%, according to a report by integrated influencer marketing platform Buzzoka. The survey was conducted with over 500 brands and content creators in order to provide a holistic understanding of influencer marketing ecosystem in India.   Image source: Reuters


It noted that 69% brands spend $50,000 per year on influencer campaign, however, 27% brands went ahead and spent $1,00,000 per year. Over half the brand custodians considered branding and reach as their primary objective to use influencer marketing, it added.   Image source: Reuters


Nearly 88% brand custodians felt that influencer marketing has the potential to drive engagement and reach, with 33% brand custodians consider content quality as a key proposition before finalising influencer for campaigns.  Image source: Pixabay


YouTube as a platform has seen a huge rise in influencer marketing due to higher consumption of videos, it said adding that 65% brand custodians felt that the customer quality acquired from influencer marketing is better compared to other marketing channels.  Image source: Pixabay


The report noted that 88% brands feel common people play important role in the influencer marketing ecosystem.

Image source: Pixabay


For 2019, it expects 73% brands to spend more on influencer marketing and the top three platforms would be Instagram (69%), LinkedIn (8%) and TikTok (8%).   Image source: Pixabay