Vodafone ties up with itel Mobile to price A20 smartphone effectively under Rs 1,600

Key Highlights:

• The phone is 'effectively' priced at Rs 1,590.
• Customers will have to pay Rs 3,690 for the phone and Rs 150 as monthly recharge.
• Vodafone said the bundled offer can be availed up to March 31, 2018.

Vodafone has announced a strategic partnership with itel Mobile on Tuesday stating that the effective price of itel A20 Smartphone has been brought down by nearly half. In yet another bundled handset offer, Vodafone is offering the smartphone for Rs 1,590.

“The offer provides a cashback of Rs 2,100 to a customer buying itel A20 bringing its effective price down from Rs 3,690 to just Rs 1,590,” the company said.

By unveiling the cashback feature, Vodafone and itel said it was in their ‘mission to popularise 4G connectivity’. “It aims to propel the growth of data adoption by providing access to a smartphone and mobile internet, thereby, empowering customers to remain connected always at extremely pocket friendly prices.”

To avail this exclusive offer, itel and Vodafone customers will have to buy the Itel A20 smartphone priced at Rs 3,690 and recharge with Rs 150 or more in a calendar month for 18 months. “The recharge can be done either cumulatively or as a one-time recharge,” the company said.

And by the end of 18 months, customers will receive a cashback of Rs 900. “Upon continuing to recharge Rs 150 per month, customers can enjoy an additional cashback of Rs 1,200 after another 18 months,” the operator said.

Vodafone said the bundled offer can be availed up to March 31, 2018.

Further it added, “Users will receive the cashback in their M-Pesa wallets, allowing them to recharge, pay bills, transfer money or withdraw cash, according to their convenience.”

“At itel, we are committed to making the 4G smartphone experience accessible to the masses as well as to boost the value proposition offered by all our products. Not only are we enhancing our 4G portfolio to achieve this aim, but are also entering into major strategic tie-ups to deliver greater value in our offerings,” Gaurav Tikoo, Senior VP, Marketing, Transsion India, said.

“We firmly believe, that affordable handsets along with pocket friendly data prices, will accelerate data adoption. The exciting cashback offers will make this digital journey a more affordable and enriching one for our customers,” Avneesh Khosla, Associate Director – Consumer Business, Vodafone India said.

Specs of A20 smartphone

A20 comes with 4G VoLTE (Voice over LTE) and ViLTE (Video over LTE) )-enabled offering.

It operates on Android 7.0 (Nougat), which is further supported by 1GB RAM, 8GB internal memory, and a 1.3 GHz quad-core processor for a flawless smartphone experience.

A20 offers ‘long-lasting’ battery life with its 1500 mAh Lithium-ion battery.

“To sum it up, itel A20 within its price point is itself a bargain – something that is taken to another level with its Vodafone association,” Vodafone concluded.