Smart speakers gain popularity in India, non-metro users spending more than 2.5 hours daily
Smart speakers maybe a comparatively new category in India but are becoming increasingly popular in the country and have already established an awareness of 54% across non-metro cities, finds a study by Karvy Insights for Amazon India.
Nearly 50% of the non-metro city respondents felt that setting up a smart home is the number one reason to purchase or considering buying a smart speaker.