New Audio Product Launch Alert! Soundcore to roll out R Series headphones, TWS in India by next month
The to-be-launched products are high on tech and fashion, making them completely in sync with the millennial and Gen Z today, the company said.
Audio brand Soundcore is all set to add a new series of audio products to its portfolio. The company is planning to unveil its R Series in India, Soundcore informed. The company is planning to roll out R Series headphones, TWS in India by next month.
Soundcore already boasts a series of products in India which includes the Life, Liberty series in Headphones, Flare & Rave series. The R series with the newest launches will be the first in the line of the mass segment. The products will support advanced features that will deliver the right value for money. The to-be-launched products are high on tech and fashion, making them completely in sync with the millennial and Gen Z today, the company said.
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Both the products will be the first in India to support ‘Hall connect’, at the most reasonable price point. The new approach enables instant open to connect within less than 2 seconds. Along with this, the products shall support 5 min charge – 2-hour playtime with its high current charging solution. Ergonomically designed for comfort and performance, the new launches will be priced aggressively, Soundcore added.
The products are likely to hit the Indian Markets by next month and shall be available with Flipkart and Offline channels. Soundcore shall expand the product availability in the subsequent months, the company added.
Speaking on the anticipated R Series, Gopal Jeyaraj – Head Sales for SAARC, Anker Innovations said, “Soundcore products have always been a huge hit among the Indian audience. With the budgeted price points, we extend our signature sound, to the Gen Z - the first generation of true digital natives. The products are designed with a strong focus on consumer desires and aesthetics, that seamlessly integrates into an evolved consumer’s style statement”
Soundcore boasts a strong portfolio of over 30-plus SKUs in India. With the new launches under the affordable price range, Soundcore strengthens the product portfolio for the mid-market segment. The company eyes 10 per cent share in the Indian audio Industry, the company said.
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