National Broadcast Policy soon: Government says OTT platforms will not be strangulated by regulation
Media and entertainment is one of the fastest growing sectors in the Indian economy with potential to contribute significantly in India's move towards becoming a $5 trillion economy, Shekar said that all the forms of media are growing simultaneously not necessarily at the cost of the others because the reach of different forms of media can be region specific or platform specific. "The consumers are looking at all these platforms separately for the kind of content and the kind of entertainment that they are catering. TV, print, radio, films, and digital all have been moving together," she added.
India has 750 billion broadband subscribers and 550 million smartphone subscribers, their smartphone adoption rate is 30% year on year: from website techmahindra.com