ZEE Business
ZEE BUSINESS
हिंदी में पढ़ें  हिंदी में पढ़ें
Live TV
Live TV
  • India
    • Economy
    • Politics
    • Markets
  • World
    • Economy
    • Politics
    • Markets
  • Companies
    • Auto
    • Banking & Financial Services
    • Pharma
    • Energy
    • Infrastructure
    • Media
    • IT
    • Telecom
    • Consumer Products
    • Aviation
    • FMCG
  • Personal Finance
    • Income Tax Calculator
    • Personal Loan Calculator
    • Car Loan Calculator
    • Home Loan Calculator
  • Mutual Funds
  • Technology
  • Automobile
    • Cars
    • Bikes
  • Small Business
    • SME
    • Startups
  • videos
  • photos
  • Authors
  • More ...
    • VIDEOS
    • PHOTOS
    • AUTHORS
Home » Technology News

Most watched videos: Indians flock to Youtube for music, Facebook for news

Wonder where Indians are getting their daily dose of the outside world from? Survey says it’s from the social media platform – Facebook. While subscribers flocked to Youtube mostly to watch music videos.

  • Twitter
  • Facebook
  • GPlus
Most watched videos: Indians flock to Youtube for music, Facebook for news
Independent content created videos are given preference over food videos on Facebook. Image Source: IANS
By ZeeBiz WebTeam
Updated: Mon, Nov 06, 2017
05:15 pm
Mumbai, ZeeBiz WebDesk
RELATED NEWS
Facebook meeting shows challenges ahead for proposed 'oversight board' Facebook meeting shows challenges ahead for proposed 'oversight board'
How to stop Facebook from tracking your location How to stop Facebook from tracking your location
Facebook interested in Blockchain-based authentication, says Mark Zuckerberg Facebook interested in Blockchain-based authentication, says Mark Zuckerberg
Facebook improves location settings, adds new privacy control on Android Facebook improves location settings, adds new privacy control on Android
Facebook interested in Blockchain-based authentication: Mark Zuckerberg Facebook interested in Blockchain-based authentication: Mark Zuckerberg

Key Highlights

  • The most watched videos on Youtube are related to music and least watched are related to animals and pets.
  • Facebook news videos are a hit with Indians.
  • A total of 1.58 billion views were received for news related videos on Facebook.

Indians on Facebook have been flocking to the social media site for news updates while browsing the video sharing site - Youtube for music videos. 

“Indian internet users largely consume music content on Youtube and news content on Facebook,” Vidooly Media Tech said on Monday.

There are currently over 40 crore Youtube users in India and over 24.1 crore Facebook users.

“In order to understand India’s viewership habits, Vidooly tracked anonymous viewership habits of 641 million plus viewers between the ages of 18 - 65 on Youtube and Facebook across all platforms including desktop and mobile in September 2017,” the company said.

Youtube trends

After music videos the next most watched genre on Youtube was entertainment with 2.4 billion views followed by content for kids.

“Across the viewer behaviour surveyed across the top Youtube channels, music videos was a hot favourite amongst Indians with over 3 billion views followed closely by entertainment videos with 2.4 billion views. Video content for kids ranked third with 1.3 billion views in September alone,” Vidooly said.

The least watched genre as per the survey was videos related to ‘pets and animals.’


News and politics genre along with films and animation are not far behind the most watched content on Youtube.

Facebook trends

A total of 1.58 billion views were received for news related videos on Facebook in a month, the report said. The next most watched videos were entertainment related.

“Across the top Facebook pages and viewer behaviour surveyed, news videos was most watched with over 1.58 billion views followed in second spot by entertainment videos with 1.06 billion views,” the report said.

The least watched content on Facebook were sports related videos.

The independent content creators may be happy to note that their videos are given preference over food videos on Facebook.

“Undoubtedly, Youtube is India’s default music player and the most popular source for accessing music content. On Facebook however, news videos garner higher viewership compared to entertainment. We have witnessed a rising trend across music, entertainment and news videos as viewership and the average watch time across these platforms has grown by over 40% with growth primarily rising in Tier 2 and Tier 3 towns," Subrat Kar, CEO of Vidooly.

TAGS:
FacebookYouTubeIndianspopular videosviewing contentSocial MediaITMediaTechnology
RELATED NEWS
Facebook meeting shows challenges ahead for proposed 'oversight board' Facebook meeting shows challenges ahead for proposed 'oversight board'
How to stop Facebook from tracking your location How to stop Facebook from tracking your location
Facebook interested in Blockchain-based authentication, says Mark Zuckerberg Facebook interested in Blockchain-based authentication, says Mark Zuckerberg
Facebook improves location settings, adds new privacy control on Android Facebook improves location settings, adds new privacy control on Android
Facebook interested in Blockchain-based authentication: Mark Zuckerberg Facebook interested in Blockchain-based authentication: Mark Zuckerberg

LATEST NEWS

WhatsApp users alert! Now, you can register complaint against offensive messages with DoT

Taxpayers Alert! Check out these 8 new features at GST Portal: Here's how easy GSTR filing gets for you

Delhi data breach: Details of 4,58,388 people leaked, says report; don't do this, or you can be in trouble

UPSC Civil Services 2019: Candidates to get 10% EWS quota from this year

Google ends forced arbitration for employees globally

7th Pay Commission: Over 45,000 government employees of this state demand 7th CPC benefits

Share pledging rises across sectors: All's well with corporate India?

Total Dhamaal box office collection prediction: Ajay Devgn, Anil Kapoor starrer set for double-digit opening

Salaried employee? Retire rich! EPFO hikes Employee Provident Fund (EPF) interest rate to 8.65% - Calculate your gains

Beware! Google removes 29 fake apps! Do you have any? Check full list - Credit Card Loan, Gold Loan to EMI calculator

  • India News
  • World News
  • Companies News
  • Market News
  • Personal Finance News
  • Technology News
  • Automobile News
  • Small Business News
  • Income Tax Calculator
  • Live TV
  • Videos
  • Photos
  • Author
  • Rss Feed
  • Advertise with us
  • Privacy Policy
  • Legal Disclaimer

Latest Trending Updates

  • Amazon Prime Day
  • Income Tax
  • Bharti Airtel
  • NPA
  • Home Loan

Trending Topics

  • Farm Loans
  • 7th Pay Commission
  • Sanitary Pads
  • National Stock Exchange
  • GST

Follow us on

zeebiz
zeebiz

Partner Sites

  • Zee News
  • Hindi News
  • Marathi News
  • Bengali News
  • Tamil News
  • Malayalam News
  • Gujarati News
  • Telugu News
  • Kannada News
  • DNA
  • WION
Copyright © Zee Media Corporation Ltd. All rights reserved