Google launches News Initiative (GNI) to curb fake news

The  initiative announced by Google on March 20, 2018, will have a check on the fake news that circulates on the digital platform and builds a stronger future for news. The project developed at an expense of $300 million will bring together everything that is done in collaboration with the industry, across products, partnerships  and  programmes

Google launches News Initiative (GNI) to curb fake news
Google News Initiative (GNI) and its subscription model will allow publishers to improve their reach and expand their subscriber base respectively. Image source: Reuters
Written By: ZeeBiz WebTeam
Updated: Wed, Mar 21, 2018
06:29 pm
Reuters
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The search engine giant, Google has announced a new initiative, Google News Initiative (GNI), to help journalism thrive in this digital age. The initiative announced on March 20, 2018, will have a check on the fake news that circulates on the digital platform and builds a stronger future for news. The project developed at an expense of $300 million will bring together everything that is done in collaboration with the industry, across products, partnerships and programmes. 

Objectives of the Google News Initiative 

  • Elevate and strengthen quality journalism
  • Evolve business models to drive sustainable growth 
  • Empower news organizations through technological innovation

For the purpose, Google has launched Subscribe with Google, the facility that will make users subscribe to online news sites directly from news pages using their existing payment information from their Google account. 
Benefits for the publishers
Google News Initiative (GNI) and its subscription model will allow publishers to improve their reach and expand their subscriber base respectively. 
Post-launch, Google said that it will launch the news subscription model with the New York Times, Financial Times, Le Figaro and The Telegraph among others. It also has plans to add more news publishers soon. 

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