Instagram launches 2 campaigns in India to help youngsters be safe online - Check details

The popular photo and video-sharing social networking service Instagram on Wednesday announced two campaigns - one, ‘Safe Stree’, that will spread awareness about the safety features available on the platform, and two, ‘My Kanoon’, that will inform them about the legal rights and protections available to them. These campaigns will also feature a diverse set of creators, appearing in multilingual content, to help young people across the country.

"With ‘Safe Stree’ and ‘My Kanoon’, we’re respectively doing that, by scaling awareness about our safety features, and informing young people about the rights and protections available to them under the law," Madhu Sirohi, Head of Policy Programs and Outreach, Facebook India, said in a statement.

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In partnership with Yuvaa, a youth media and insights company and Pink Legal, a platform to understand women’s rights and laws, Instagram has today launched ‘Safe Stree’, to challenge gender stereotypes and create a safer and kinder online space for women. 

The campaign will last for a month and will unfold in two parts - first, a six part training program for creators on ways to build more inclusive spaces online, and second, a content series on Reels, highlighting safety features available for women on Instagram.  A total of 30 reels would be published in this series, by a diverse set of 6 creators - Amritha Suressh, Poornima Ravi, Antara Naina Roy Majumder, Tanya Appachu, Maitrayanee Mahanta and Samruddhi Patil in their own native languages. T

In partnership with Nyayaa, an open access legal information platform, and We The Young, a youth media organisation showcasing stories of young Indians, Instagram has today launched ‘My Kanoon’, to simplify and explain the laws to young people. Along with Instagram’s safety controls, this will equip them and their caregivers to take informed legal action and interact with justice systems.

The campaign is rooted in the insight that lack of awareness and information is a hindrance to young people when they need legal assistance. Thus through this campaign lasting three months, there will be over 50 pieces of short and long form content by young content creators, on topics ranging from online violence, bullying and harassment, child sexual abuse and children in conflict with the Law.