These 4 startups change the way you see brands; here is how
These startups incorporate the factors of digital engagement, vouchers, and impactful social media conversations for brands.
Startups have created a niche for themselves and are coming up with innovative ideas that have not been tried yet. The same can be witnessed in designing business models that provide aid to broaden customer base as well as engagement for various brands. These startups incorporate the factors of digital engagement, vouchers, and impactful social media conversations for brands, reliable sources for advertising and visibility. This further helps building symbiotic relationship between well established brands and upcoming startups, for a holistic growth. So to say, the startups provide the brands the fuel to grow while the brands provide these startups the pitch they require to plant themselves firmly.
An extended arm of the global affiliate network Admitad, Admitad India aims to provide advertisers with reliable source of sales as well as publishers with new business models. This helps the companies to monetise the traffic towards themselves. Launched in India in the year 2015, Admitad has over 15,000 publishers and more than 350 advertisers. This startup supports several companies with their exclusive digital ad campaigns.
Initiated by Mahi de Silva, Manoj Malhotra and Mark Fruehan in 2016, Amplify.ai is a Silicon valley startup which utilises AI in the form of automating and amplifying marketing engagement. The engagement typically occurs on prominent social media platforms, by extending conversations that are immersive and persistent. The startup provides with an end-to-end platform, which enables companies to get more customers with timely communication in regard with educating, engaging, entertaining and transacting the billions of customer present online on the various social media platforms. Currently, Amplify.ai has an engagement record of more than 2 billion, serving up to 150 million customers.
An online-to-offline (O2O) commerce solution, GyFTR, is a platform wherein they come up with brand currencies, digital gifts and rewards ecosystem for the customers to interact as well as transact in real time. Currently, GyFTR has its presence at more than 50 thousand point-of-sale (POS) terminals, allowing 130+ brands to issue and accept gift vouchers and redeem various bank loyalty points. GyFTR is associated with top notch brands like BIBA, W, PVR Cinemas, Kalyan Jewellers to name a few.
POKKT was started by Manish Tewari, Rohit Sharma, Rohit Sharma, Sharad Ingule and Vaibhav Odekar in the year 2012, posing to be a very strong player when it comes to programmatic space and part of PMPs of leading agency trading desks in the Region. the startup also integrated with leading exchanges and demand-side platform. With a a robust backend, easy-to-integrate software development kit, data and analytics tools and a lot of proprietary tools for advertisers and publishers, POKKT has managed to acquire several brands to work with. Unilever, P&G, Sony, Yamaha, GSK, Nestle, Motorola, Viacom, Pepsi, Oppo, Samsung, Motorola, Amazon, Coke, Samsung, Flipkart, Snapdeal, Nissan, Budweiser are some of the renowned brands that POKKT has worked with.
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