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Here is how these startups are changing the face of work culture, employee engagement
Work atmosphere plays a crucial role in determining the overall productivity of the firm.
Startups take unconventional approaches and marketing stints that help them strengthen their roots in the market. Apart from this, the factor of open work culture and exciting employee engagement determines whether the startup will be able to withstand the stiff competition that prevails in the market. Work atmosphere places a crucial role in determining the overall productivity of the firm. Keeping in mind of creating an atmosphere that yields bountiful, several startups have not only surpassed the criterion on salary but also engage in offering exciting packages to their employees. This also aids the startup to determine top talent among the employees, by which they can acquire as well retain the employees. All in all, these startups are creating a holistic and well-rounded experience for their employees.
Admitad, a global affiliate network, has attained a work environment where it experiences minimal employee turnover. Regular team lunches, team parties and an annual trip are a part of team building process by Admitad for its employees. Additionally, there are training and courses and finance workshops which is organized by the company. Some of the salient features include an open environment, co-curricular activities, flexible working hours, go-green atmosphere, women safety, food & beverages facilities, regular appreciation and participation, medical care benefits, and so forth. With the limelight the Fun Days Fridays, which the company claims to better than weekends, Admitad has perhaps mastered the art of work culture.
IT is a field that probably has the lowest women talents, especially in development. This prevalent scenario makes the environment a bit non-conducive for them as a majority of policies become male-centric in IT organizations by default. However, Cybage is changing this status quo by having a transparent ecosystem with unbiased policies and capability-driven ecosystem. The company has 32% female representation, a number that the organization continues to grow every year, despite female engineering graduates only being 29%. Understanding unique requirements of female employees, Cybage also offers close-by daycare facilities, late-night transport services, flexible maternity leave policies, and provisions of additional shadow resources.
HAPPY, an AI-driven micro-enterprise lender has been successful in creating a healthy, and by its extension, a wealthy environment for its employees. Ensuring a modish and healthy work environment, HAPPY treats its employees to lush greenery with over 200 indoors plants, adding to the beauty of the workplace and ensuring that the employees breathe cleaner air. Taking its stance on the optimum health for employees a notch higher, HAPPY has replaced employee IDs or bio-metrics with branded fitness bands. Employees need to wear the fitness bands for clocking in and out of work, and it also serves to keep a better track of their health and fitness levels.
Junglee Game's policy of ‘We Hustle, We Play’ has developed a great work environment where accountability and ownership are not imposed on anyone, but they are voluntarily taken up by everybody. The employee-friendly venture also organizes quarterly parties for the team, as well as theme-based parties and fun activities such as Beach Day, Red Day, Bollywood Day, etc. Further, the company also arranges monthly head massages and yoga sessions for its employees and hosts sports activities, tournaments, and much more to keep all the Junglees employees rejuvenated, passionate and loyal to the organization.
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