ZEE Business
ZEE BUSINESS
हिंदी में पढ़ें  हिंदी में पढ़ें
Live TV
Live TV
  • Home
  • Personal Finance
  • Markets
    • Stocks
    • Global Markets
    • IPO
    • Companies
    • Currency
    • Commodities
  • My Money
  • Web Stories
  • Calculators
    • Income Tax Calculator
    • Home Loan/EMI Calculator
    • Mutual Fund Returns Calculator
    • Personal Loan Calculator
    • Car Loan Calculator
    • SIP calculator
    • Lumpsum Calculator
    • SWP Calculator
  • Videos
    • M Se Market
    • Jeb Zindagi Zaroorat
    • Light Camera Stocks
    • Tech Takes
    • Big Bulls Ka Nishana
    • Paisa Wasool
    • Commodity Ke MrityunjayMantra
    • The Right Property Show
  • Economy & Infra
    • Policy & Initiatives
    • Agriculture
    • Telecom
    • Aviation
    • Railways
    • Retail
    • Roadways
    • World Economy
  • Exclusive
    • Wealth Guide
    • Interviews
  • Auto
    • Cars
    • Bikes
    • Electric Vehicle
    • Commercial Vehicles
  • Tech
    • Mobiles
    • Gadgets
    • Reviews
    • Tips and Tricks
    • Apps
  • Real Estate
    • Home Buyers
    • Builders
  • Trending
    • Entertainment
    • Politics
    • Lifestyle
    • Travel
    • Sports
    • IPL 2023
    • Karnataka Elections 2023
    • Viral
    • Education
    • Jobs
Read in App
Business News » Small Business News

Deepika Padukone invests in yogurt making brand Epigamia

Bollywood diva, Deepika Padukone has invested in the food processing brand Epigamia that makes flavoured yogurt. 

  • Twitter
  • Facebook
  • Linkedin
  • whatapp
  • View in App
Deepika Padukone invests in yogurt making brand Epigamia
Epigamia makes flavoured yogurt, Greek yogurt, smoothies, and mishti doi and will be using the investment funds to scale up its business. Image: Instagram

Bollywood diva, Deepika Padukone has invested in the food processing brand Epigamia that makes flavoured yogurt. Padukone has signed a partnership with Drum Foods International Pvt. Ltd, the maker of flavoured yogurt brand Epigamia. The actress will also be endorsing the brand in future. The investment has been made through her strategic initiative firm, KA Enterprises Llp and is a part of the Series C round raised by the company earlier this year. Epigamia makes flavoured yogurt, Greek yogurt, smoothies, and mishti doi and will be using the investment funds to scale up its business across India.

“Deepika's involvement will accelerate the pace of reach for our products," said Rohan Mirchandani, co-founder, Drum Foods. As part of the partnership deal, Padukone will own a decided equity in Drum Foods. However, as of now the company has not revealed the share of her equity or investment figures. 

Epigamia is aiming to scale up it product portfolio across Indian cities. “We have so far not done too much mass media advertisements. But on the basis of our association with Padukone, we are now looking forward to elevating the brand to the next dimension," Mirchandani said.

Padukone, has been on the top charts with blockbuster hits at box-office,  films like Bajirao Mastani, Padmavat and others have made her second most valued celebrity brand after champion cricketer Virat Kohli.

As of 2018, Padukone who endorses over 20 brands had a brand value of $102.5 million, according to a celebrity brand valuation report by Duff and Phelps.  Padukone had started with KA Enterprises in 2017, to leverage her brand and invest in businesses ranging from apparel, to now food. Her firm has invested in four ventures so far.

Drum Foods was founded in 2008 by former Wharton alumni Rohan Mirchandani, chef Ganesh Krishnamurthy, Rahul Jain, and Uday Thakkar. The company's products are sold through more than 10,000 retail stores, including BigBasket and Amazon, besides retailers spread across cities like Delhi-NCR, Mumbai, Bengaluru, and Chennai.

Get Latest Business News, Stock Market Updates and Videos; Check your tax outgo through Income Tax Calculator and save money through our Personal Finance coverage. Check Business Breaking News Live on Zee Business Twitter and Facebook. Subscribe on YouTube.

TAGS:
Deepika PadukoneIndian startups
Written By: ZeeBiz WebTeam
Updated: Tue, May 14, 2019
10:37 am
New Delhi, ZeeBiz WebDesk
RELATED NEWS
Pathaan Box Office Collection: SRK film becomes all-time number one Hindi film in India - here's how much it earned so far Pathaan Box Office Collection: SRK film becomes all-time number one Hindi film in India - here's how much it earned so far
Pathaan Box Office Collection: Shah Rukh Khan, Deepika Padukone starrer retains its glory month after release Pathaan Box Office Collection: Shah Rukh Khan, Deepika Padukone starrer retains its glory month after release
Pathaan box office collection worldwide: Shah Rukh Khan, Deepika-starrer becomes first Hindi film to cross Rs 1000 crore Pathaan box office collection worldwide: Shah Rukh Khan, Deepika-starrer becomes first Hindi film to cross Rs 1000 crore
Pathaan Box Office Collection Day 8: Shah Rukh Khan-starrer collects over Rs 660 crore worldwide | Check OTT release date here Pathaan Box Office Collection Day 8: Shah Rukh Khan-starrer collects over Rs 660 crore worldwide | Check OTT release date here
Pathaan Box Office Collection Day 7: Shah Rukh Khan-starrer collects over Rs 600 crore worldwide | Check OTT release date here Pathaan Box Office Collection Day 7: Shah Rukh Khan-starrer collects over Rs 600 crore worldwide | Check OTT release date here

LATEST NEWS

Tata Steel Mining partners with METRON to reduce carbon footprint

SBI Card plans to raise Rs 3,000 cr from debentures

This Dolly Khanna apparel stock zooms about 15% in today’s trade; do you own it?

Anil Singhvi strategy May 30: Important levels to track in Nifty, Nifty Bank today

Nirjala Ekadashi May 2023: Know date, time, significance, rituals and other details

Nvidia joins elite $1 trillion valuation club thanks to AI boom

IPL 2023 Winner List 2023: CSK become champions of TATA IPL 16 - Check who won Orange Cap, Purple Cap, Fairplay, and other awards

MediaTek, Nvidia join hands to transform automobiles with AI

World No Tobacco Day 2023: Date, theme, motivational quotes to share and other details

Stove Kraft shares plunge after Pigeon kitchen appliances maker's Q4 results; here's what's worrying investors

  • India News
  • World News
  • Companies News
  • Market News
  • Personal Finance News
  • Technology News
  • Automobile News
  • Small Business News
  • Income Tax Calculator
  • Live TV
  • Videos
  • Photos
  • Author
  • Rss Feed
  • Advertise with us
  • Privacy Policy
  • Legal Disclaimer

Latest Trending Updates

  • EPFO
  • Budget 2020
  • Income Tax Return
  • Auto Expo 2020
  • Home Loan
  • Business News

Trending Topics

  • Income Tax
  • income Tax Calculator
  • 7th Pay Commission
  • Reserve Bank of India
  • GST
  • Latest Business News

Follow us on

zeebiz
zeebiz

Partner Sites

  • Zee News
  • Hindi News
  • Marathi News
  • Bengali News
  • Tamil News
  • Malayalam News
  • Gujarati News
  • Telugu News
  • Kannada News
  • DNA
  • WION
© 2023. Indiadotcom Digital Private Limited. All Rights Reserved.
LIVE TV