LIVE TV
ZEE Business
ZEE BUSINESS
हिंदी में पढ़ें  हिंदी में पढ़ें
Live TV
Live TV
  • Home
  • Budget 2021
  • Personal Finance
    • PPF
    • Mutual Funds
    • Income tax
    • EPFO
    • Income Tax Calculator
    • Personal Loan Calculator
    • Car Loan Calculator
    • Home Loan Calculator
    • SIP calculator
    • SWP Calculator
    • MF Returns Calculator
    • Lumpsum Calculator
  • India
    • Companies
    • Property
    • Startups
    • Uidai
  • Economy
    • Aviation
  • Tech
    • Mobiles
    • Apps
  • Auto
    • Cars
    • Bikes
  • Markets
    • Commodities
    • Currency
  • Jobs
  • Indian Railways
  • World
    • Economy
    • Politics
    • Markets
  • videos
  • photos
  • Authors
  • More ...
    • VIDEOS
    • PHOTOS
Read in App
Business News » Personal Finance News

Mutual funds, life insurance among top BFSI searches in India; non-metros lead the way

There has been a massive increase in BFSI searches in India, search engine Google revealed in its annual ‘Year in Search: Insights for Brands Report’ released Thursday. This search has been driven by non-metro cities that accounted for 61 per cent of BFSI (banking, financial services and insurance) searches. 

  • Twitter
  • Facebook
  • Linkedin
  • whatapp
  • View in App
Mutual funds, life insurance among top BFSI searches in India; non-metros lead the way
In terms of growth, personal loans saw the biggest jump, indicating a shift in the spending habits of non-metro residents.Source - Google.
Written By: Manas Tiwari
Updated: Fri, May 10, 2019
04:47 pm
New Delhi, ZeeBiz WebDesk
RELATED NEWS
Google fires 150 game developers hired for Stadia: Report Google fires 150 game developers hired for Stadia: Report
This country passes law to make Google, Facebook pay for news  This country passes law to make Google, Facebook pay for news
Now you can share apps on Android using 'Nearby Share' | Check all details here Now you can share apps on Android using 'Nearby Share' | Check all details here
Google Play Music app user? Beware, your library will be deleted on this date! Take this action now Google Play Music app user? Beware, your library will be deleted on this date! Take this action now
Google Chrome 88 update fixes key zero-day bug Google Chrome 88 update fixes key zero-day bug

There has been a massive increase in BFSI searches in India, search engine Google revealed in its annual ‘Year in Search: Insights for Brands Report’ released Thursday. This search has been driven by non-metro cities that accounted for 61 per cent of BFSI (banking, financial services and insurance) searches. Life insurance and health insurance were the top searches among services with mutual funds too gaining popularity, both in metro and non-metro cities. The report revealed that 61 per cent of all life insurance related queries came from non-metro cities, a growth of 43% YoY. In Health insurance, non-metro cities accounted for 59 per cent of related searches, a growth of 78% YoY and in mutual funds, the non-metro cities accounted for 59 per cent of all queries, growing at 61 per cent.

In terms of growth, personal loans saw the biggest jump, indicating a shift in the spending habits of non-metro residents. About 57 per cent of all personal loan queries came from these parts, which is a massive jump of 109% YoY. Data access and affordability have played an important role in this growth as more searches have come from mobile. 

Another factor driving the growth is more businesses are using WEB AMP to make their processes more efficient and improve online acquisition on mobile. This switch has allowed brands to improve their load time. "The new wave of users from non-metros searches heavily and only on mobile. Delivering a simple and quick experience is key for engagement. We achieved over 60% improvement in load time and over 10% incremental conversion in Search ads by implementing AMP," Jagmal Singh
CTO, PaisaBazaar, said.

Businesses also making their services available on voice-activated assistants. More and more brands are now using Google Assistant to offer smoother customer experience.

While PaisaBazaar made their credit score facility available on Google Assistant, offering a convenient solution for consumers to interact and transact, State Bank of India became the first mutual fund player to launch a voice assistant to help investors find product-related information, locate branches, and check KYC status. Meanwhile, HDFC Bank became one of the first movers in the space of voice chat after it linked its chatbot EVA (Electronic Virtual Assistant) with Google Assistant to offer its services on mobile.

The report revealed that Google's Smart Bidding built on machine learning has helped customers improve efficiency in their marketing efforts on Search. It said that there has been a 71 per cent increase in leads for ICICI Prudential Life Insurance after they started using the new YouTube format: TrueView for Action.

Get Latest Business News, Stock Market Updates and Videos; Check your tax outgo through Income Tax Calculator and save money through our Personal Finance coverage. Check Business Breaking News Live on Zee Business Twitter and Facebook. Subscribe on YouTube.

TAGS:
GoogleBFSImutual fundsPersonal Financelife insurance
RELATED NEWS
Google fires 150 game developers hired for Stadia: Report Google fires 150 game developers hired for Stadia: Report
This country passes law to make Google, Facebook pay for news  This country passes law to make Google, Facebook pay for news
Now you can share apps on Android using 'Nearby Share' | Check all details here Now you can share apps on Android using 'Nearby Share' | Check all details here
Google Play Music app user? Beware, your library will be deleted on this date! Take this action now Google Play Music app user? Beware, your library will be deleted on this date! Take this action now
Google Chrome 88 update fixes key zero-day bug Google Chrome 88 update fixes key zero-day bug

LATEST NEWS

PayPal plans to hire over 1K engineers in India

MTAR Technologies IPO opens today: Issue Details highlighted by Sharekhan

PUBG Update: PUBG New State game may launch in India? Details here

Hurun Global Rich List 2021: These Indians are in billionaires' club - Check names, rankings

Sensex jumps by 1,148 points, Nifty closes at 15,246

Insurance alert! Big decision by Modi government to facilitate resolution of complaints - All you need to know

LIC Policy: Big opportunity - check rebate in late fee charges, terms and conditions, deadline to revive lapsed life insurance policy

Yes Bank Share price I Anand Rathi maintains Sell rating with price target of Rs 14

Sharekhan retains Buy rating on Bharat Electronics Limited (BEL) with a revised price target of Rs 190

Gold Price Today 3-03-2021 –Gold cheaper by Rs 4600 in 2021, Silver by Rs 766; time to buy gold NOW expert says

  • India News
  • World News
  • Companies News
  • Market News
  • Personal Finance News
  • Technology News
  • Automobile News
  • Small Business News
  • Income Tax Calculator
  • Live TV
  • Videos
  • Photos
  • Author
  • Rss Feed
  • Advertise with us
  • Privacy Policy
  • Legal Disclaimer

Latest Trending Updates

  • EPFO
  • Budget 2020
  • Income Tax Return
  • Auto Expo 2020
  • Home Loan
  • Business News

Trending Topics

  • Income Tax
  • income Tax Calculator
  • 7th Pay Commission
  • Reserve Bank of India
  • GST
  • Latest Business News

Follow us on

zeebiz
zeebiz

Partner Sites

  • Zee News
  • Hindi News
  • Marathi News
  • Bengali News
  • Tamil News
  • Malayalam News
  • Gujarati News
  • Telugu News
  • Kannada News
  • DNA
  • WION
Copyright © Zee Media Corporation Ltd. All rights reserved