Fear losing money in bank ATM transactions? This will make you sit up and really pay attention
To meet the client’s expectations, ATMs are also being upgraded into a point-of-presence and sale by upgrading the device software’s by the Financial Institutions.
Every person who visits a bank ATM is always very worried about losing money as there can be so many mistakes that can be made and then there is always the hovering threat of fraudsters who may have tampered with the machine. However, bank ATMs are in a very interesting phase in the payments technology space as the trend for cash transactions is still strong even as digital transactions (Mobile, POS, etc) increase. To meet the client’s expectations, ATMs are also being upgraded into a point-of-presence and sale by upgrading the device software’s by the Financial Institutions. This is not just safer, it also helps to transform these devices into an intelligent machine which personalises customer transactions, gives out coupons or offers based on the multiple retail tie-ups the Financial Institutions are running. Now the customers are empowered and can perform multi-channel transactions seamlessly through ATM/ Internet/ Mobile. Also, when it comes to card-less transactions we often get confused on the safety and security of the transaction, To help us with the same Aditya Shankar, Head Software Sales (India), Diebold Nixdorf has some of the major points regarding the latest trends and innovations in ATM, advantages of card-less transactions and how safe these card-less transactions are.
On the latest trends in bank ATM Software, Shankar told Zee Business Online, "Today ATM software is available that enables bridging the gap between the digital and physical channels. This is best explained in a way that today ATMs are seamlessly integrated with the internet, mobile, branches through the use of API integrations and data sharing. ATM software today enables customers to personalise their interactions with the ATMs and also enhances the offerings to customers intelligently using data analytics."
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Talking on the advantages of card-less transactions he says, " It enables a customer to save time by pre-staging his/ her transaction on mobile and also ensures that the customer’s plastic card remains safe."
When it comes to safety Shankar said, " The mobile banking transactions are safe today and financial institutions are continuously investing in the security threat perception/ analyses of the same. Pre-staging of transactions / card-less transactions are thus very safe."
Here is the latest innovation in ATM technology
1. ATMs today pack a lot of punch and have evolved with the changing payments landscape globally.
2. ATMs are now equipped with biometric readers for biometric-based transactions.
3. They are equipped with smart card readers.
4. ATMs are also capable of dispensing coupons to customers.
5. ATMs are now being upgraded with NFC readers for cash-less NFC based transactions.
6. Innovative software running ATMs enable Financial Institutions to change the look and feel of ATMs as per the location or customer segmentation and identify as well as greet customers thus personalising their transactions to enhance customer service.
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