Aditya Birla Health Insurance to give proactive care for senior citizens with Activ Care

Health is wealth but under some circumstances, one might fall in the never ending pit of medical bills. Medical procedures as well as medications have become rather expensive and here is where health insurances play a major role. There are several health insurances that offer various features and characteristics, which will provide for the policy holder. Adding to the existing packages available is the Activ Care by Aditya Birla Health Insurance Co. Limited. (ABHICL). Aditya Birla Health Insurance Co. Limited. is the extended health insurance arm of Aditya Birla Capital Limited and has come up with the new health insurance plan targeting senior citizens.

With the Activ Care plan, ABHICL wishes to provide the senior citizens a proactive care in place of reactive care. In other words, the plan wants the insurance holder to be well prepared with the various unforeseen uncertainties of life. While reactive care helps the senior citizens equip with finances, the proactive care under the Activ Care will give the required support system throughput the entire process of sickness, treatment, recovery as well as well health.

Under the Activ Care plan by Aditya Birla Health Insurance Co. Limited, one can benefit from the following,

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• Personal Health Coach available to guide through one’s health journey
• An additional 100% of Sum Insured as reload for unrelated illness e.g. 10 lakhs additional reload for a 10 lakhs sum insured policy, in case the cover is insufficient for claims.
• Coverage for 586 listed day care procedures that require hospitalisation for less than 24 hours
• Post hospitalisation coverage for Nursing at home, Lifestyle and Portable listed medical equipment at home, if required post hospitalisation ranging from Oxygen cylinders to Ventilators.
• Coverage for treatments given under Ayurveda, Unani, Siddha, Yoga, Naturopathy and Homeopathy systems

Additional products that are included in the Activ Care are Health Returns where one can get 21% of the premium, a personal health coach to advice and guide, emergency services, nursing at home, equipment support and room upgrades in hospitals. The plan also allows the patient to get a second opinion when it comes to critical illnesses as well as 10% no claim bonus.

Commenting on the developments on ‘Activ Care’, Mayank Bathwal, CEO ABHICL said, “Activ Care is conceptualised with a commitment that goes beyond the conventional mode of ‘reactive care’ and acts as an enabler and influencer of ‘proactive care’ for Senior Citizens. This offering is in-line with our core philosophy of focusing ‘Health’ in ‘Health Insurance’.

“These days many youngsters leave their parental homes, to build a career. However, there is a constant sense of concern towards parent’s health and wellbeing. With this insight from our research we are not only expanding the category with ‘Care Solutions’ but with features like ‘Personal Health Coach’, Nursing at Home’ & ‘Cashless Hospitalisation for Home Treatment’, etc. bridging the gap to provide health insurance cover to a section of society who needs it the most.”, he further added.