Metro Railway has offered 7 Metro stations for station branding rights to corporate houses including private Universities, Banks, Health Care Institutions, Insurance Companies etc.
5 stations of North-South Metro, namely Dumdum, Noapara, Belgachia, Esplanade and Park Street and 2 stations of East-West Metro namely Bengal Chemical & Sealdah (which will be operational very shortly) have been offered for station branding rights in this tender.
Metro has earned Rs 3.65 crore in the first year by offering the station branding rights of these stations. Metro Smart Cards have also been branded by two private concerns. For this Metro has so far earned Rs 20.65 lacs. So far, 11 Metro stations have been co-branded.
Branding of AFC-PC gates of North-South Corridor has also successfully been completed for a period of 2 yrs . A total of Rs 73.50 lacs have been earned by offering the branding rights of 350 gates of the stations.
Apart from this, 52 Card Balance Checking Terminals (CBCT) of all the 26 North- South Metro stations have also been branded which has helped Metro Railway to earn Rs 12.48 lacs.