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India's most attractive brands in 2018: You won't believe who beat Apple iPhone, Reliance Jio to gain top spot

ZeeBiz WebTeam | Dec 21, 2018, 01:10 PM IST

India's most attractive brand in 2018; With 49 names in the top 100, Indian brands dominated the TRA research's most attractive brands' list this year, which had 18 brands from America, 6 from Japan and 2 from China. 

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TRA's Brand Attractiveness research

TRA's Brand Attractiveness research

"When brands score high on TRA's Brand Attractiveness research, they have successfully created similar subconscious pull. Such brands have intense magnetic power over the consumers. It is extremely gratifying to see that Indian brands have the maximum presence among the top 100." Said N Chandramouli, CEO at TRA Research. 

Check India's most attractive brands in 2018:
(Pixabay) 

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1. Samsung Mobile Phones: It regained its 2015 position

1. Samsung Mobile Phones: It regained its 2015 position

(Pixabay)

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2. Tata Motors: 181 its rank last year

2. Tata Motors: 181 its rank last year

(Reuters)

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3. Apple iPhone: 92 rank in 2017

3. Apple iPhone: 92 rank in 2017

(Pixabay)

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4. Reliance Jio: also took the third position, it topped Mobile Technology Category, unseating Airtel

4. Reliance Jio: also took the third position, it topped Mobile Technology Category, unseating Airtel

(Reuters)

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5. Maruti Suzuki: 2 ranks it gained over the last year

5. Maruti Suzuki: 2 ranks it gained over the last year

(Reuters)

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6. Honda: Four-wheeler

6. Honda: Four-wheeler

(PTI)

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7. Nike: Sportswear

7. Nike: Sportswear

(Pixabay)

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8. State Bank of India

8. State Bank of India

(Reuters)

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9. Dell Laptops

9. Dell Laptops

(Pixabay)

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10. Samsung: consumer electronics

10. Samsung: consumer electronics

(Reuters)

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11. Titan: Watches

11. Titan: Watches

(Titan website)

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12. Oppo: Mobile Phones

12. Oppo: Mobile Phones

(Reuters)

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13. Sony: Television

13. Sony: Television

(PTI)

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14. Google: Internet search

14. Google: Internet search

(Reuters)

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15. Vivo: Mobile Phones

15. Vivo: Mobile Phones

(Reuters)