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Cricket meets music! Virat Kohli, Divine star in Puma's Sockthem campaign
The campaign takes inspiration from Kohli's iconic moment at the Sydney Cricket Ground, where he made a statement by gesturing that he "lets his bat do the talking".
Ever wondered what's common between cricket and music? Well, you need to go back and watch Sachin Tendulkar's 'Sharjah Gold' and see how he was moving at the crease or watch Wahab Riaz's fiery spell from 2015 ODI World Cup where he made Shane Watson dance at the wicket with his quick bouncers. Both music and cricket speak to people and bring the society together. Now, leading the cricket frenzy, sports brand Puma has launched its biggest campaign for the season -- Sockthem, featuring Indian captain and Puma ambassador Virat Kohli along with Divine, the country`s biggest hip-hop star.
The campaign takes inspiration from Kohli's iconic moment at the Sydney Cricket Ground, where he made a statement by gesturing that he "lets his bat do the talking". Sockthem is a platform that aims to give Indian cricket fans all the ammunition they need to support the Men in Blue, with a rap anthem and a symbolic gesture.
Speaking on the development, Kohli said, "I always look to push my limits and challenge myself on and off the field. I am super excited to be part of this rap anthem, and I had a great time working with Puma and Divine on the campaign." In the music video launched by Puma, Divine perfectly captures the crossover between music, art and culture and how cricket transcends everything in India.
The video will also feature other Puma brand ambassadors like Sushma Verma, Indian national woman cricketer, and Mary Kom, Indian Olympic boxer express their support for the team.
Speaking about the campaign, Divine said, "This was one of the most unique projects I have worked on and I am super excited to have played such an integral role in the campaign. India has a special love for cricket, and I`m thankful to Puma for giving me an opportunity to compose and perform an anthem for Indian cricket fans worldwide."
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