Online shopping India: People in small cities spend 77% more than people in metropolitans
In small cities, 72 per cent people have started online shopping in the last 1-3 years. Male consumers are spending 36% more on online shopping than female consumers
Females focus on convenience, time a company takes to deliver goods, and a return policy. On the other hand, males focus more on product quality, EMI schemes, and online recommendations. (Photo: Pixabay)