Housefull 4 gets unique IRCTC connection today! Akshay Kumar, Kriti Sanon movie to be promoted on Railways train

IRCTC is a unit of the Indian Railways and now, it is all set to step into a new area - film promotion! Bollywood actor Akshay Kumar, who is known for his action movies, will see his latest film 'Housefull 4' being promoted by IRCTC. The Bollywood actor has booked an entire train, which will run from Mumbai Central today (Oct 16) at 3 pm, and reach New Delhi Railway station the next day on October 17. Notably, this train is run by Indian Rail Catering and Tourism Corporation (IRCTC). The move is stated to be Indian Railways' novel idea to increase its revenue by promoting movies, art, culture, sports or even television shows.

The 'Promotion on Wheels' by special train has been run for the first time for latest Akshay Kumar film 'Housefull 4'. Film artists and media representatives will travel on this train.

According to reports, IRCTC is overseeing this special train, and has done vinyl wrapping on this train, which will have a total of eight coaches. The IRCTC is expected to run many such full tariff trains in coming days.

TRENDING NOW

PM Modi to address fintech event Infinity Forum 2.0 on Dec 9

COVID-19 Update: India logs 119 new coronavirus cases, infection tally stands at 4.50 crore

Log9, TORK Motors partner to promote interoperable charging infra

Delta Corp, PVR INOX, Paytm, BEL: Stocks to watch on Thursday

Indian Army, MeitY forge transformative alliance for technological advancements

PM Modi to inaugurate Uttarakhand Global Investors Summit on Friday

Honor 90 Price In India: Instant Rs 3,000 discount, 12 months no-cost EMIs and much more - Check details

Animal vs Sam Bahadur Box Office Collection: Animal set to enter Rs 500 crore club, beat Sam Baadur on Day 5 | Check day-wise collection, OTT release date and more

Ayodhya Airport Update: Jyotiraditya Scindia meets AAI officials after inspecting Maryada Purushottam Shri Ram International Airport

Tata Technologies, IREDA, Senco Gold among 10 best performing IPOs in 2023

COP 28 Summit: Secures $83 billion in climate pledges, India skips energy and health pledges

Redmi 13C, 13C 5G launched - Check price, specs and sale date

Rupee vs Dollar: Domestic currency rises 5 paise to settle at 83.32 against US dollar

JK Paper, Seshasayee Paper, Westcoast Paper, Orient Paper, other paper stocks rise; here's why

DP World ILT20: David Warner to star as 2nd season of International League T20 kicks off from January 2024 in UAE - Check Details

According to Ravindra Bhakar, chief public relations officer, Western Railway, the film will get a lot of publicity from this train, which will pass through Surat, Vadodara and Kota stations. Notably, Indian Railways has extended offers to many production houses to book trains for the promotion of their film, and IRCTC has been made the nodal agency to run such trains.

Watch Zee Business Live TV

Directed by Farhad Samji, the starcast of Housefull 4 includes Akshay Kumar, Riteish Deshmukh, Bobby Deol, Kriti Sanon, Pooja Hegde, Kriti Kharbanda, Nawazuddin Siddiqui and Chunky Pandey. Housefull 4 release date is October 25.