Domestic visi-coolers to challenge Coke, Pepsi in Tamil Nadu

A visi-cooler will cost about Rs 10,000 and it is a big sum for small shopkeepers," he added. According to Raja, domestic cola companies have agreed to increase their supplies so as to meet the increased demand. "Members of our association will be meeting soon, and there we will announce the date when the visi-coolers of the domestic cola companies will be supplied," Vikramaraja said.

Domestic visi-coolers to challenge Coke, Pepsi in Tamil
The two major trader associations in Tamil Nadu have again announced a war against multinational company (MNC)-made colas like Coke and Pepsi, Photo: Reuters

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