LIVE TV
ZEE Business
ZEE BUSINESS
हिंदी में पढ़ें  हिंदी में पढ़ें
Live TV
Live TV
  • Home
  • Budget 2021
  • Personal Finance
    • PPF
    • Mutual Funds
    • Income tax
    • EPFO
    • Income Tax Calculator
    • Personal Loan Calculator
    • Car Loan Calculator
    • Home Loan Calculator
    • SIP calculator
    • SWP Calculator
    • MF Returns Calculator
    • Lumpsum Calculator
  • India
    • Companies
    • Property
    • Startups
    • Uidai
  • Economy
    • Aviation
  • Tech
    • Mobiles
    • Apps
  • Auto
    • Cars
    • Bikes
  • Markets
    • Commodities
    • Currency
  • Jobs
  • Indian Railways
  • World
    • Economy
    • Politics
    • Markets
  • videos
  • photos
  • Authors
  • More ...
    • VIDEOS
    • PHOTOS
Read in App
Business News » Companies News

Coca-Cola to launch state-specific fruit beverages

  • Twitter
  • Facebook
  • Linkedin
  • whatapp
  • View in App
Coca-Cola to launch state-specific fruit beverages
Beverages major Coca-Cola is diversifying the product portfolio in the country. Image source: Reuters
Updated: Fri, Feb 23, 2018
01:56 pm
PTI
RELATED NEWS
BookMyShow, Coca-Cola Arena sign 5-year deal BookMyShow, Coca-Cola Arena sign 5-year deal
Coke profits get health kick in third quarter Coke profits get health kick in third quarter
Nestle, other food groups likely suitors for GSK's Horlicks: Sources Nestle, other food groups likely suitors for GSK's Horlicks: Sources
Coca-Cola India to launch Thums Up globally Coca-Cola India to launch Thums Up globally
Coca-Cola to restructure its business, aims $2.5 billion turnover in next 3 years Coca-Cola to restructure its business, aims $2.5 billion turnover in next 3 years

Beverages major Coca-Cola, as part of diversifying the product portfolio in the country, would look to launch variants in the fruit beverages category that would be specific to each state, a top official has said.

The company which has been retailing global brands like Coke, Sprite, Fanta also engaged in retailing brands Thums Up, which it acquired in the domestic market.

The Coca-Cola Company, India and Southwest Asia, President, T Krishnakumar said they were planning to launch lot of variants in terms of "fruit beverages" as part of an initiative to get products "more relevant to India".

"In fact, we are going to launch lot of local products. Like mango, we have Maaza. During this year, we are planning to launch mango of every State," he told reporters late last night.

"Like we have Kesar (mango variant) in Gujarat, we have Neelam (variant) in Tamil Nadu. We are going to have local flavours that would be launched in that particular state," he added.

He said the move to launch state-specific fruit beverages was to ensure people of particular State will relate to particular mango of their State.

"That is what they eat most of the time. So that is something one way we will be increasing the content", he said.

Stating that the company was focusing more on building 'Maaza' as a brand, he said, the fruit-based beverages market was getting bigger.

"When we started there were only three of us big players. But, now we have 30 to 40 players in the mango beverages segment. So, business also grew substantially", he added.

On the other initiatives taken by the company, he said, the company based on the success of the orange juice in Gujarat was planning to extend it across the country.

He said, the company would focus "pretty strongly" in the coming 18-24 months in the fruit circular economy.

Krishnakumar said the company has been testing launch of 'frozen fruit' in Bengaluru which would be similar to an ice-cream.

"We got the innovation from our Australian bottler. It is actually like an ice-cream and dispensed out of a softy machine. We have been testing it in Bengaluru. It has been very successful and so in April, we are planning to launch in the top six cities", he said.

It would be like "frozen fruit" with no dairy or added sugar. "It is just 99.5 per cent fruit", he said.

To a query about reducing sugar content in its products, Krishnakumar replied in the affirmative, saying the company would have sugar levels much lower than the existing one.

"Sugar is something people are very conscious of. We are definitely on a journey there. All the new products that we are going to formulate, you will find that we will keep the sugar levels at much lower levels than what we have today," he said.

As far as core portfolio is concerned, Krishnakumar said the company would launch two variants- Lite and Diet. In 'Lite', the sugar level will be reduced substantially, in 'Diet', it will be sugar-free, he added.

On dairy business, Krishnakumar said the company would introduce a value-added product during the second half of the year.

 

Get Latest Business News, Stock Market Updates and Videos; Check your tax outgo through Income Tax Calculator and save money through our Personal Finance coverage. Check Business Breaking News Live on Zee Business Twitter and Facebook. Subscribe on YouTube.

TAGS:
Coca-colaBeverages majorProduct portfolioFruit beveragesCokeSpriteFantaThums Updomestic marketFMCG
RELATED NEWS
BookMyShow, Coca-Cola Arena sign 5-year deal BookMyShow, Coca-Cola Arena sign 5-year deal
Coke profits get health kick in third quarter Coke profits get health kick in third quarter
Nestle, other food groups likely suitors for GSK's Horlicks: Sources Nestle, other food groups likely suitors for GSK's Horlicks: Sources
Coca-Cola India to launch Thums Up globally Coca-Cola India to launch Thums Up globally
Coca-Cola to restructure its business, aims $2.5 billion turnover in next 3 years Coca-Cola to restructure its business, aims $2.5 billion turnover in next 3 years

LATEST NEWS

Exclusive: Jet Airways deal will put country's airports at risk

Stocks to buy with Anil Singhvi: Sandeep Jain recommends Gulf Oil Lubricants India today

Hurun Global Rich List 2021: These Indians are in billionaires' club - Check names, rankings

6 sixes in an over: WATCH! Kieron Pollard joins Yuvraj Singh in exclusive club

HPCL Recruitment 2021: Salary CTC up to Rs 33.95 lakhs - PDF download, Syllabus, Apply Online, Without/Through GATE, Exam Date, Age Limit and more

NMDC share price: Sharekhan re-initiates coverage with a Buy rating and price target of Rs 165

Platform ticket price raised from Rs 10 to Rs 50 at these stations, check the list

UP, Kanpur, Agra Metro Job Vacancy Recruitment 2021: Bumper salary! Up to Rs 1.6 lakhs - Check all application, dates, pay scale details here

SBI Share price today I Buy with target price of Rs 470, says Choice Broking

PUBG Mobile Lite 0.20.1 global update season 22: Download APK link, check guide for global Android users

  • India News
  • World News
  • Companies News
  • Market News
  • Personal Finance News
  • Technology News
  • Automobile News
  • Small Business News
  • Income Tax Calculator
  • Live TV
  • Videos
  • Photos
  • Author
  • Rss Feed
  • Advertise with us
  • Privacy Policy
  • Legal Disclaimer

Latest Trending Updates

  • EPFO
  • Budget 2020
  • Income Tax Return
  • Auto Expo 2020
  • Home Loan
  • Business News

Trending Topics

  • Income Tax
  • income Tax Calculator
  • 7th Pay Commission
  • Reserve Bank of India
  • GST
  • Latest Business News

Follow us on

zeebiz
zeebiz

Partner Sites

  • Zee News
  • Hindi News
  • Marathi News
  • Bengali News
  • Tamil News
  • Malayalam News
  • Gujarati News
  • Telugu News
  • Kannada News
  • DNA
  • WION
Copyright © Zee Media Corporation Ltd. All rights reserved