Big win for Paytm! Retains BCCI title rights; Cricket board to get whopping Rs 3.8 cr per match
The mobile payments solution platform of One 97 Communications Pvt. Ltd, Paytm has signed a new deal with the Board of Control for Cricket in India (BCCI), retaining the title sponsorship rights for all cricket matches, domestic and international, played in India for five years. The deal has been agreed to for an impressive amount of Rs 326.80 crores rupees for 2019-23 season.
The platform agreed to pay this whopping amount as the Indian cricket now has a dedicated winter window of international cricket at home. Source - BCCI/Twitter.