AIX Connect receives regulatory approval to operate flights under 'Air India Express' brand name

AIX Connect, operating as AirAsia India, and a subsidiary of Air India, has announced that the airline has now received regulatory approvals to operate its flights under the ‘Air India Express’ brand name. As per the official statement, the approval from the regulator will allow both Air India Express Ltd and AIX Connect flights to be marketed, distributed and operated under a common brand name 'Air India Express', prior to the subsequent scheduled legal merger of the two entities. 

In March, the airlines had introduced a unified website, airindiaexpress.com, providing a comprehensive user interface, enabling users to access services of both carriers on a single platform.

Earlier this month, 'Xpress Ahead’ priority services were extended as an ancillary add-on to guests of both airlines, offering priority check-in, boarding and baggage.

The statement informed that both the airlines will also be synergising a host of other ancillary add-on services and common sub-brands.

Air India Express had recently introduced AirAsia India’s successful 'Gourmair' in-flight dining menu.

The airline further informed that the development marks a significant fast-tracking of the integration efforts, including harmonisation of customer touch points, products, and services across both airlines.

AIXL currently operates flights from 20 Indian cities to 14 regional international destinations, while AIXC serves 19 domestic destinations.