Vistara appoints Deepika Padukone as brand ambassador

Bollywood actress Deepika Padukone has been appointed as brand ambassador of domestic carrier Vistara.

On Sunday, Tata Sons-promoted Vistara tweeted: "Watch our charming new brand video featuring Deepika Padukone flying Vistara! #FlyTheNewFeeling"

Watch our charming new brand video featuring Deepika Padukone flying Vistara! #FlyTheNewFeeling pic.twitter.com/ypYNNTFcPp

— Vistara (@airvistara) August 21, 2016

According to the company, the campaign reinterprets and delivers on the brand promise of “Fly the new feeling”, through the eyes of Deepika.

“Our new brand campaign with Deepika Padukone highlights the unique feeling of flying Vistara. Through this campaign, she has brought to life the special spark of happiness that people feel when they fly with Vistara, the airline that is proud to carry the remarkable heritage of Tata group, JRD Tata, and Singapore Airlines”, Phee Teik Yeoh, CEO, Vistara said.

The new campaign will be broadcast on TV channels across the country starting from today.

Commenting on becoming the new face of the airline, Padukone said, "It is a matter of great pride for me to be associated with Vistara, a brand that is reliable, warm and friendly; a brand that carries the lineage of Tata and Singapore Airlines. Vistara actually makes me look forward to flying again, like I did when I was a child and every flight was a wonder. The new TVC aims to capture that feeling in a charming and evocative manner".