Paytm partners with SBI Card, NPCI to launch next-gen co-branded RuPay credit cards

One97 Communications Limited (OCL) owns the brand Paytm a payments and financial services company on Thursday through an exchange filing announced that it has partnered with India’s largest pure-play credit card issuer SBI Card, to launch Paytm SBI Card on the RuPay network. The Paytm and SBI Card partnership, which began in 2020, is now expanding with the addition of National Payments Corporation of India's RuPay, as all three homegrown brands join forces to further drive the growth of inclusive, digital-first financial services in India. The next-generation co-branded card redefines the credit card experience by offering exceptional rewards and benefits for its users.

As a Welcome Benefit, customers can enjoy exclusive privileges worth up to Rs 75,000 with a complimentary Paytm First Membership that also includes OTT platform membership, flight tickets discounts through the Paytm app. Designed for the digitally savvy, the cards offer rewards and savings when used on the Paytm App and millions of online and offline stores. Cardholders receive cashback of 3 per cent on Paytm SBI Card on booking movie and travel tickets on the Paytm app, 2 per cent cashback on all other purchases on Paytm App, and 1 per cent cashback on spends elsewhere.

Vijay Shekhar Sharma, Founder and CEO, Paytm said, "India is at the cusp of the next payments revolution where credit will become the mainstream payment choice. Together with SBI Card, Paytm RuPay Credit Card will be a great choice for consumers. Our users are already savvy on QR code-based payments and with RuPay credit cards working on UPI QR codes, transactions through mobile phones will get a further boost, marking a new era in digital payments." 

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Bhavesh Gupta, President and Chief Operating Officer, Paytm said, “We are delighted to take our valuable partnership with SBI Card to the next level with the launch of our innovative co branded credit cards powered by the indigenous RuPay network, catering to the ever-evolving needs of India’s youth and professionals. With this partnership, we aim to revolutionize the way credit is consumed in India, by bringing 'new to credit' users into the formal economy by offering a seamless and rewarding experience.”

According to Rama Mohan Rao Amara, MD & CEO, SBI Card, “We partnered with Paytm to launch this card with the intent to make credit cards more accessible to young and digitally evolved customers. Paytm SBI Card has become one of the popular cards in our portfolio and with its launch on RuPay network we are further strengthening product value proposition. With RuPay’s extensive reach across India and acceptance of RuPay credit cards on UPI, customers can leverage this card to derive maximum value from their spends.”

Speaking on the development, Praveena Rai, COO, NPCI, said, “We are delighted to partner with Paytm and SBI Card for the launch of this credit card on RuPay’s expansive network. We believe this card will emerge as a keystone credit solution for customers. Since NPCI’s launch of credit card services on UPI, we are constantly working towards providing unique, value-based RuPay credit cards. It is exciting to see RuPay progressively establishing itself as a modern, contemporary, and youthful brand by offering customized value propositions backed by cutting edge technology.”