Max Bupa Health rebrands to Niva Bupa; aims total business of Rs 2,500 cr in FY22
Standalone health insurance player Max Bupa Health Insurance Friday announced that it has rebranded itself as Niva Bupa and said it is targeting a total business of Rs 2,500 crore in fiscal 2021-22.
The rebranding exercise comes after the exit of Max India from the company in 2019 and the entry of private equity firm True North. Pic from Max Bupa Twitter.