IKEA's first India store sold more despite lower than anticipated footfall
"The ambition was to have more footfall. We imagined higher visitation but at the same time we see many positive categories. People are buying more items and they are spending more money. We are selling more pieces. This is good for IKEA because we are volume driven company. They are spending and buying more than we anticipated," said John Achilles, Hyderabad Store Manager, IKEA India.
IKEA opened the first store five years after the world`s largest single brand retailer received government approval in 2013 to invest Rs 10,500 crore to open 25 stores in India by 2025. Reuters