Hyper localisation, high personalisation to drive customer engagement in digital era: Airtel Report
Aspects like hyper localisation and hyper personalisation would drive customer engagement in an increasingly digitally-connected world, according to a report by Airtel. Airtel Business, the enterprise unit of Bharti Airtel on Tuesday released its first Business Insights report under the aegis of its `Customer Advisory Board', that has representation from leading companies from across industries
The report underlines the need for reimagining customer journeys in an increasingly digitally connected world with multiple personal devices and channels. Source: Reuters