Hotel aggregators see highest value in digital marketing, online review platforms

Key highlights:

• Social media sources continues to grow in importance as a source of awareness for hotel aggregators
• Social media is around 70-75% of the source of awareness for hotel aggregators
• About 40% of booking decisions are influenced from customer reviews

Online hotel aggregators are seeing a strong return on investment (ROI) from investing in digital marketing and online review platforms as social media sources continues to grow in importance as a source of awareness.

According to a RedSeer Consulting report, nearly 3/4th of all customers report that they become aware of such hotel aggregators through social media. Around 70-75% of the source of awareness for leading online hotel aggregators comes from online or social media.

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